# Real Food Protein Powders Drink Wholesome Makes Protein Powder with Ingredients Like Eggs & Oats By Laura McQuarrie | Published 2020-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/real-food-protein-powder References: [nosh](https://www.nosh.com/food-wire/2020/drink-wholesome-launches-protein-powders-made-from-real-roods/) & [drinkwholesome](https://www.drinkwholesome.com/product/mocha/) For some, the protein content of protein powder is the most important but [Drink Wholesome](https://www.trendhunter.com/trends/oat-drink-barista-popcorn-flavor) makes real food protein powders for ingredient-conscious consumers who want nutrient-dense formulas without artificial ingredients, colors, flavors, preservatives, fillers and thickeners. Drink Wholesome's small-batch protein powders are offered in flavors like [Mocha](https://www.trendhunter.com/trends/protein-mocha-coffee) and PB Coconut, which share simple ingredient lists that contain recognizable foods like egg whites, oats, coconut, maple, sugar, monk fruit and sea salt. The dairy-free, additive-free protein powders share 20 grams of protein per serving—Drink Wholesome recommends mixing two scoops with a favorite cold beverage. Soon, Drink Wholesome hopes to add even more flavors to its portfolio, along with a [vegan-friendly protein powder](https://www.trendhunter.com/trends/plantbased-protein-powders1). Image Credit: Drink Wholesome ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Real Food Protein Powders:** Drink Wholesome caters to ingredient-conscious consumers by creating protein powders with recognizable and nutrient-dense ingredients. - **Small-batch Protein Powders:** Drink Wholesome's small-batch protein powders offer a fresh and artisanal alternative to mass-produced protein powders. - **Flavor Expansion and Vegan-friendly Options:** Drink Wholesome plans to expand its portfolio by introducing more flavors and a vegan-friendly protein powder, catering to a wider range of consumer preferences. ### Who This Affects Most - **Protein Powder Industry:** The protein powder industry can explore the opportunity of using real food ingredients and small-batch production to attract ingredient-conscious consumers. - **Natural Food Industry:** The natural food industry can take inspiration from Drink Wholesome's commitment to using recognizable and additive-free ingredients to create innovative and nutritious products. - **Plant-based Protein Industry:** The plant-based protein industry can see an opportunity in developing vegan-friendly protein powders, expanding their customer base to include vegans and those with dietary restrictions. ## Related on Trend Hunter - [Science-Backed Protein Powders](https://www.trendhunter.com/trends/soylent-complete-protein-powder.md) - [Single-Ingredient Protein Powders](https://www.trendhunter.com/trends/just-one-protein.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Decadent Protein Smoothie Powders](https://www.trendhunter.com/trends/protein-smoothie-powders.md) - [Organic Pea Protein Powders](https://www.trendhunter.com/trends/orgain-vanilla-bean-organic-protein-boost-powder.md) - [Multi-Dimensional Protein Powders](https://www.trendhunter.com/trends/go-powder-blends.md) - [Easily Digestible Protein Powders](https://www.trendhunter.com/trends/rise311-protein-powders.md) - [Clear Protein Powders](https://www.trendhunter.com/trends/clear-protein-powder.md) - [Nutrient-Dense Protein Powders](https://www.trendhunter.com/trends/peachie-spoon.md)