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# Board Game-Inspired Signage
Dave Delisle's Real Estate Sign is Monopoly Infused

By Kyle Towers | Published 2013-03-27 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/real-estate-sign
References: [davesgeekyideas](http://davesgeekyideas.com/2012/06/16/monopoly-real-estate-sign/)

This brilliant real estate sign concept by Dave Delisle draws inspiration from Monopoly -- everything from the sign itself that mimics the property cards to the decoration on top reminiscent of the little red houses. The design is definitely appropriate as the aim of the [Monopoly game](https://www.trendhunter.com/trends/monopoly-expansion-packs) is to [buy and sell homes](https://www.trendhunter.com/trends/the-pillsbury-doughboy).

The concept would certainly be a fun and playful way to stand out from your competitors if one could ever obtain the rights. The only downside to using such a real estate sign might be that it could create a negative connotation. Under that charming smile, everyone knows Mr. Monopoly is a capitalist tycoon hungry to foreclose your home and overcharge you any chance he got -- or maybe that's just how I get when I play Monopoly.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 69% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards)

## Key Themes

### Why This Trend Is Growing

- **Game-inspired Signage:** The use of gaming-inspired designs in signage could appeal to younger audiences and offer a unique marketing opportunity.
- **Playful Marketing:** Incorporating fun and playful designs into marketing campaigns can create a memorable and unique brand identity.
- **Nostalgic Design:** Designs that evoke feelings of nostalgia, such as those inspired by classic board games, can create a sense of familiarity and comfort for consumers.

### Industries Being Reshaped

- **Real Estate:** Real estate agents and companies can use playful signage designs to differentiate themselves in a competitive market.
- **Advertising:** Advertising agencies can offer clients unique marketing opportunities by incorporating gaming-inspired designs into campaigns.
- **Marketing:** Marketing firms can experiment with nostalgic and playful designs to create memorable and effective branding strategies.

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