# Dessert-Inspired Vodka Liqueurs The Real English Drinks Distillery Pud Range Includes Six Flavors By Michael Hemsworth | Published 2022-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/real-english-drinks-distillery References: [conveniencestore](https://www.conveniencestore.co.uk/products/real-english-distillery-serves-up-dessert-inspired-vodka-liqueur-range/665747.article) & [reddistillery](https://reddistillery.co.uk)  The Real [English Drinks](https://www.trendhunter.com/trends/frozen-cheesecake-products) Distillery Pud range has been unveiled by the brand as a [vodka liqueur](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka)-based line of products that will provide consumers with a way to enjoy some of their favorite dessert flavors in an alternative way. The products come in six flavor options including [Sticky Toffee](https://www.trendhunter.com/trends/horlicks-sticky-toffee-pudding), Lemon Meringue, Chocolate Brownie, Apple Crumble, Vanilla Cheesecake and Salted Caramel. Featuring a 28% ABV, the liqueurs are being launched in the UK for £24.99 each. Group Chairman and Master Distiller Neil Patterson commented on The Real English Drinks Distillery Pud range saying, "Our house Toffee Vodka outsells the best-selling vodka 20-1 in our red.h group of pub restaurants. It is often enjoyed by people who don’t want to eat a dessert but still fancy something sweet. Having stumbled upon this insight, we set out to not only create a ‘specials board’ range of shots to choose from, but to also make them available for retailers to buy and offer to their customers dining at home.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Dessert-inspired Liqueurs:** Distilleries can create a line of vodka-based liqueurs that mimic popular dessert flavors to cater to consumers who crave sweets but don't want to eat a dessert. - **Flavored Alcohol Products:** The rise of flavored alcohol products presents opportunities for companies to experiment with new and unique flavor combinations, such as vodka-based apple crumble or lemon meringue liqueurs. - **Alternative Ways to Enjoy Dessert:** Brands can tap into the market of consumers who desire a sweet treat without consuming a full dessert by offering alternative ways to enjoy dessert-like flavors in their products. ### Where This Applies - **Distilleries:** Distilleries can create a new line of vodka-based liqueurs that mimic popular dessert flavors to cater to consumers who crave sweets but don't want to eat a dessert. - **Food and Beverage:** The rise of flavored alcohol products presents opportunities for food and beverage companies to create unique and innovative products, such as vodka-based chocolate brownie liqueurs that cater to consumers' tastes. - **Retail:** Retailers can offer alternative ways for customers to enjoy dessert-like flavors by stocking flavored alcohol products, such as vanilla cheesecake or salted caramel vodka liqueurs. ## Related on Trend Hunter - [Cocktail-Inspired Desserts](https://www.trendhunter.com/trends/layered-desserts.md) - [Ready-to-Pour Dessert Cocktails](https://www.trendhunter.com/trends/deluxe-desserts-cocktails.md) - [Swedish Dessert-Inspired Spirits](https://www.trendhunter.com/trends/flvar-spirits.md) - [Classic Dessert-Inspired Cake Pots](https://www.trendhunter.com/trends/g-dessert.md) - [Easily Enjoyed Pudding Products](https://www.trendhunter.com/trends/premier-foods-products.md) - [Indulgent Snacking-Friendly Puddings](https://www.trendhunter.com/trends/ambrosia-deluxe.md) - [Americana Cuisine Liqueurs](https://www.trendhunter.com/trends/laceys-vodkashake.md) - [Pudding-Inspired Hot Chocolates](https://www.trendhunter.com/trends/hot-chocolate-spoon.md) - [Pudding-Flavored Drink Mixes](https://www.trendhunter.com/trends/horlicks-malt-drink-mixes.md)