# Low-Cost Three-Course Restaurant Meals Logan's Roadhouse Real Deal Meal is Priced at $11.99 By Michael Hemsworth | Published 2025-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/real-deal-meal References: [restaurantmagazine](http://www.restaurantmagazine.com/as-restaurant-prices-rise-logans-roadhouse-introduces-a-three-course-meal-for-less-than-fast-food/) & [logansroadhouse](https://logansroadhouse.com/)  [Logan's Roadhouse Real](https://www.trendhunter.com/trends/logans-roadhouse-2) Deal Meal has been debuted by the brand in response to increasing price points in the QSR industry to encourage consumers to dine out for a lower cost. The meal deal is priced at $11.99 and will be available all day, every day for diners to order, which positions it below the reported $15 price point that many fast food combo meals now have. This comes as a [competitive marketing endeavor](https://www.trendhunter.com/trends/mvp-meal-deal) that will encourage consumers to consider dining out at one of the brand's restaurants rather than heading to their nearest drive-thru. Senior Director of Marketing Shawn Van Winkle commented on the Logan's Roadhouse Real Deal Meal saying, "People deserve a satisfying meal without compromising quality or experience,” said Shawn Van Winkle, Senior Director of Marketing for [Logan’s Roadhouse](https://www.trendhunter.com/trends/prime-rib-special). The Real Deal Meal offers more than just affordability — it’s about bringing people together over a full, made-from-scratch meal that feels like home, not a drive-thru.” ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 78% | Activity: 85% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Dining Experience:** Consumers increasingly seek budget-friendly meal options that provide both value and quality, creating a market shift towards low-cost yet satisfying dining deals. - **Rise of Fixed-price Menus:** Restaurants adopting fixed-price models can attract price-sensitive customers by offering predictable, inclusive experiences that compete with fast-food convenience. - **Emphasis on Dining Ambiance:** There's a growing trend of consumers favoring restaurant meals that offer not just low prices but also an inviting atmosphere that enhances the dining experience. ### Sectors Adopting This - **Casual Dining Industry:** Casual dining establishments can capitalize on fixed-price meal offerings to lure customers away from the more transactional fast-food experience. - **Quick Service Restaurant Market:** The quick-service sector is challenged to innovate pricing strategies that counteract the rising costs of traditional combo meals. - **Food and Beverage Marketing:** Marketing teams within the food and beverage industry are pivoting towards campaigns that highlight affordability alongside quality to attract more budget-conscious patrons. ## Related on Trend Hunter - [Value-Focused Seafood Meals](https://www.trendhunter.com/trends/red-lobster-3-from-the-sea.md) - [Extra-Affordable QSR Menus](https://www.trendhunter.com/trends/dels-real-deal.md) - [High-Value Low-Cost QSR Meals](https://www.trendhunter.com/trends/5-all-day-big-deal-meal.md) - [Value-Minded Comfort Meal Deals](https://www.trendhunter.com/trends/dinner-for-2-deal.md) - [Romantic Restaurant Promotions](https://www.trendhunter.com/trends/logans-roadhouse-2.md) - [Low-Cost Casual Dining Menus](https://www.trendhunter.com/trends/dine-under-menu.md) - [Low-Cost Dessert-Paired QSR Meals](https://www.trendhunter.com/trends/dairy-queen-7-meal-deals.md) - [Extra Cost-Conscious Meal Deals](https://www.trendhunter.com/trends/meal-steal-deal.md) - [Southern Cuisine Restaurant Menus](https://www.trendhunter.com/trends/cajuninspired-spring-menu.md)