# Supernatural Mannequin Spreads The F.C. Real Bristol FW11 Lookbook Offers Futuristic Sporty Looks By Jaime Neely | Published 2011-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/real-bristol-fw11 References: [hypebeast](http://hypebeast.com/2011/07/f-c-r-b-2011-fallwinter-lookbook/) & [fcrb.net](http://www.fcrb.net/) The new [F.C.](https://www.trendhunter.com/trends/playstation-1) Real Bristol FW11 collection is presented in a highly unusual and creative manner. Instead of using living models to showcase the upcoming collection, male mannequins were chosen. The majority of the photographs are taken in a nighttime setting outside on a soccer field. Standout pictures from the lookbook include a group of mannequins working out in a gym located in a downtown skyscraper and four mannequins standing on top of a maze. The clothing for the F.C. Real Bristol FW11 collection appears both [sporty and stylish](https://www.trendhunter.com/trends/cr-life-collection). **Implications** - Businesses that use [unique or unusual marketing strategies](https://www.trendhunter.com/trends/asos-inspired-by) will benefit by standing out among competitors in the minds of consumers. Consumers will likely be more inclined to invest in the products that left a bold impression. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Marketing Strategies:** Businesses that think outside the box with their marketing tactics will capture consumers' attention and increase brand recognition. - **Futuristic Sportswear:** Designers who embrace futuristic influences in their sportswear lines will appeal to consumers looking for cutting-edge style. - **Mannequin Photography:** Photographers who explore using mannequins in photoshoots create a unique and potentially attention-grabbing visual narrative. ### Where This Applies - **Fashion:** Fashion brands that incorporate unusual marketing and display methods can differentiate themselves from competitors and attract more customers. - **Sportswear:** Companies specializing in sportswear can explore futuristic design elements to offer edgy and innovative products. - **Photography:** Photographers who experiment with different subjects or techniques, such as using mannequins in photoshoots, can expand their creativity and appeal to clients looking for fresh concepts. ## Related on Trend Hunter - [Consumer-Inspired Store Mannequins](https://www.trendhunter.com/trends/london-store-mannequins.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Game Console-Branches Streetwear](https://www.trendhunter.com/trends/playstation-1.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md)