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# Prank Gift Giving
Real Boxes. Fake Products

By Carlos Calderon | Published 2007-03-30 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/real-boxes-fake-products
References: [neatorama](http://www.neatorama.com/) & [store.theonion](http://store.theonion.com/product_info.php?products_id=214)

The Onion Store, offers Gotcha Boxes, Give that special someone a gift that will confuse, disappoint and possibly anger. Give it to them in an Onion GotchaBoxâ„¢. These special [gift boxes](https://www.trendhunter.com/trends/goat-gift-box), printed with [fake product graphics](https://www.trendhunter.com/trends/spoof-beauty-range) and descriptions, hold your actual gifts inside. The victim/recipient will congratulate you (eventually) for providing them an [utterly perplexing](https://www.trendhunter.com/trends/touch-grass) and wonderfully humbling moment. GotchaBox box set includes one each of the following: USB Toaster, Make-Your-Own Umbrella Kit, Salt Of The Month Club

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 85% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks)

## Key Themes

### Key Themes Behind This Trend

- **Fake Product Pranks:** Opportunities for creating prank products that can be packaged as real products and given as gifts.
- **Humorous Gift Giving:** Trends towards giving gifts that induce laughter and perplex recipients.
- **Experiential Gifting:** Shift towards gifting experiences over material items, such as gifting a prank GotchaBox.

### Where This Applies

- **E-commerce:** Opportunities for e-commerce stores to offer a dedicated category of prank gift products.
- **Entertainment:** Opportunities for entertainment companies to create viral marketing campaigns by offering prank products.
- **Consumer Goods:** Opportunities for consumer goods companies to invest in creating false products specifically for prank gift giving purposes.

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