# AR Secondhand Shops American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods By Laura McQuarrie | Published 2023-04-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reae References: [adweek](https://www.adweek.com/media/american-eagle-uses-ar-snapchat-lens-to-promote-secondhand-sustainable-clothing-shop/) For a day that's all about celebrating the earth, [American Eagle Outfitters](https://www.trendhunter.com/trends/tiktok-soundon) launched RE/AE as a resale shop and made it possible for consumers to browse the secondhand and sustainable clothing offered via a [Snapchat](https://www.trendhunter.com/trends/tryon-haul-lens) lens. This shop was made possible with thredUP and the inaugural RE/AE collection has 200 items from as early as the 1980s priced between $10 and $40. Gen Z is becoming increasingly aware of the impact of fast fashion on the environment, leading them to prioritize secondhand shopping. At the same time, brands are leveraging [augmented reality marketing](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores) to reach this demographic, offering virtual try-ons and immersive experiences that align with their values and preferences. This augmented reality Snapchat lens signifies the importance of sustainability and technology in shaping the future of fashion. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 69% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Resale Shops:** There is an opportunity for more fashion brands to follow American Eagle and collaborate with resale platforms to offer sustainable fashion to consumers. - **Augmented Reality Marketing:** Augmented reality marketing offers a unique opportunity for fashion brands to create immersive and interactive experiences for their consumers. - **Gen Z Secondhand Shopping:** Gen Z's prioritization of secondhand shopping presents an opportunity for both resale platforms and fashion brands to cater to this growing market. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can integrate with resale platforms to offer sustainable fashion and capitalize on the growing trend of sustainable shopping. - **Resale Industry:** The rise of sustainable fashion highlights the importance of resale platforms and presents an opportunity for growth in this industry. - **Augmented Reality Industry:** The success of American Eagle's AR marketing campaign highlights the potential of augmented reality in the fashion industry, creating opportunities for growth in this industry. ## Related on Trend Hunter - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [AR-Based Eyewear Try-Ons](https://www.trendhunter.com/trends/amazon-fashion-1.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md)