# Bake-Free Prepackaged Desserts The Pillsbury Ready-to-Eat Snack Bars Come in Two Options By Michael Hemsworth | Published 2020-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/readytoeat-snack-bars References: [brandeating](https://www.brandeating.com/2020/06/pillsbury-offers-new-brownie-and-cake-snack-bars.html) & [pillsbury](https://www.pillsbury.com) [Pillsbury](https://www.trendhunter.com/trends/pillsbury-baking-products) is associated with an array of premade bakery products that are ready to be popped into the oven for fresh consumption, but its seeking to expand into a new market area with the launch of the Pillsbury ready-to-eat [Snack Bars](https://www.trendhunter.com/trends/house-of-macadamias). The snacks come in two varieties including Birthday Cake and Chocolate [Fudge](https://www.trendhunter.com/trends/halloween-countdown-calendar-1) Brownie, which both come immediately ready for consumption without any baking required. The Birthday Cake variety is infused with confetti chips and a drizzle of icing on top, while the Chocolate Fudge Brownie is paired with milk chocolate chips through and a chocolate drizzle on top. The Pillsbury ready-to-eat Snack Bars are being rolling out in boxes of six individually wrapped bars and contain just 100 calories each. Image Credit: Pillsbury ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Bake-free Desserts:** Pillsbury's launch of Ready-to-Eat Snack Bars demonstrates a growing trend towards convenient, no-bake desserts for on-the-go consumption. - **Individually Wrapped Snacks:** The market for individually wrapped snacks is expanding with Pillsbury's new product—showcasing disruptive innovation opportunities for packaging, advertising, and distribution. - **Low-calorie Dessert Options:** With the push towards health-conscious consumption, the 100 calorie count and low-fat content of Pillsbury's Snack Bars indicates a trend for healthier dessert options without sacrificing taste or convenience. ### Sectors Adopting This - **Food Manufacturing:** Pillsbury's launch of their Ready-to-Eat Snack Bars indicates a shift in the food manufacturing industry towards no-bake, prepackaged desserts. - **Packaging:** The expansion of individually wrapped snack options creates innovative opportunities for further development of packaging materials, shapes, and designs. - **Convenience Stores:** Pillsbury's individually-packaged snack bars target the on-the-go consumer market and highlights a disruptive innovation opportunity for convenience stores to expand their own pre-made and ready-to-eat snack options. ## Related on Trend Hunter - [No-Bake Foodservice Brownies](https://www.trendhunter.com/trends/pillsbury-thaw-serve-brownie-sheets.md) - [Frozen Foodservice Dessert Bars](https://www.trendhunter.com/trends/pillsbury-thaw-serve-chocolate-chip-blondie.md) - [Textured Ready-to-Bake Dessert Rolls](https://www.trendhunter.com/trends/pillsbury-flaky-rolls.md) - [Fully Ready-To-Bake Brownies](https://www.trendhunter.com/trends/nestle-brownies.md) - [Bakery-Inspired At-Home Baking Mixes](https://www.trendhunter.com/trends/pillsbury-baking-products.md) - [Cereal-Made Snack Bars](https://www.trendhunter.com/trends/cocoa-puffs-soft-baked-oat-bars.md) - [Chewy Bite-Sized Snack Cookies](https://www.trendhunter.com/trends/pillsbury-mini-soft-baked-cookies.md) - [Ready-to-Serve Restaurant Baked Goods](https://www.trendhunter.com/trends/richs-bakery-snacks.md) - [Cookie Dough Snack Bars](https://www.trendhunter.com/trends/dible-dough.md)