# Prepackaged Heat-and-Eat Sandwiches These Raybern's Ready-to-Eat Deli Sandwiches are Tasty By Michael Hemsworth | Published 2020-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/readytoeat-deli-sandwiches References: [progressivegrocer](https://progressivegrocer.com/rayberns-deli-sandwiches) & [rayberns](http://www.rayberns.com/) The [Raybern's](https://www.trendhunter.com/trends/rayberns-pork-bnh-m) ready-to-eat deli sandwiches are a high-quality range of [prepackaged foods](https://www.trendhunter.com/trends/urban-eat-urban-street) that will offer consumers an easy way to fuel up when low on time. The sandwiches come in a variety of options including Roast Beef & Cheddar, Chicken Bacon Ranch, Pastrami & Cheese, Philly Cheesesteak, BBQ Pulled Pork, Southwest Steak and Ham & Swiss on a Pretzel Roll. Each of the products are intended to be [heated in the microwave](https://www.trendhunter.com/trends/applegate-naturals-breakfast-sandwiches) to create a hot, fresh sandwich that's more like something that would be found in a local delicatessen. The Raybern's ready-to-eat deli sandwiches will be available at a price point of $3.49 to make them an accessible option for consumers to choose and are set to launch nationwide in stores starting in June 2020. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Prepackaged Microwaveable Meals:** There is an opportunity to expand the heat-and-eat market beyond sandwiches to include other types of meals that are convenient and high-quality. - **Artisanal Fast Food:** Fast food doesn't have to mean low quality; artisanal, gourmet options that are still convenient and quick could disrupt the fast food industry. - **Premium Convenience Foods:** There is a market for high-quality, convenient foods that fit into busy lifestyles, and companies can innovate in this space with new product offerings and flavors. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can incorporate prepackaged, microwaveable meals that offer convenience without sacrificing quality. - **Retail and Grocery:** Retail stores and grocery chains can incorporate a wider variety of prepackaged, heat-and-eat meals to meet the growing demand for convenience. - **Qsrs and Fast Food Chains:** Quick service restaurants and fast food chains can innovate to offer higher-quality, artisanal options that are still quick and easy for customers. ## Related on Trend Hunter - [Frozen Vietnamese Cuisine Sandwiches](https://www.trendhunter.com/trends/rayberns-pork-bnh-m.md) - [Thaw-And-Eat Deli Sandwiches](https://www.trendhunter.com/trends/deliwich.md) - [Lean Protein Breakfast Sandwiches](https://www.trendhunter.com/trends/egg-white-chicken-breakfast-sandwich.md) - [Heat-to-Eat Snack Ranges](https://www.trendhunter.com/trends/urban-eat-foodtogo-range.md) - [Ready-to-Cook Chilled Sandwiches](https://www.trendhunter.com/trends/unearthed-croque-monsieur.md) - [Heat-and-Eat Panini Sandwiches](https://www.trendhunter.com/trends/flame-grilled-paninis.md) - [Meaty Frozen Sandwich Ranges](https://www.trendhunter.com/trends/hillshire-farm.md) - [Artisan-Quality Frozen Sandwiches](https://www.trendhunter.com/trends/reds-sandwiches.md) - [Conveniently Packaged Sub-Style Sandwiches](https://www.trendhunter.com/trends/urban-eats-sub-rolls.md)