# Zero-Added-Sugar Smoothies The Koia Ready-to-Drink Smoothie Range is Flavorful and Healthful By Michael Hemsworth | Published 2020-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/readytodrink-smoothie References: [foodbev](https://www.foodbev.com/news/koia-launches-line-of-zero-sugar-added-smoothies-in-us/) & [drinkkoia](https://drinkkoia.com) This [Koia](https://www.trendhunter.com/trends/koia-nutrition-shakes) ready-to-drink smoothie range is being launched by the brand in the US as a lineup of refreshments for consumers who are looking for a flavorful option to enjoy that's focused on a reduced sugar recipe. The drinks are free from added sugars, which enables them to have around 80% less sugar than the leading fruit smoothie options on the market. The drinks are also formulated with [prebiotic fiber](https://www.trendhunter.com/trends/koia-protein-pop) in order to help aid digestion along with a range of other tasty yet healthful ingredients. The Koia ready-to-drink smoothie range has four flavor options including Rise & Shine, Magic Mango, Tropical Passion and Straw-Nana Dream. The drinks all have between [four and five grams of protein](https://www.trendhunter.com/trends/protein-collection-and-systems) per bottle thanks to the addition of pea protein in the recipe. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Reduced-sugar Beverages:** Developing and marketing beverages with reduced sugar content to cater to growing consumer demand for healthier options. - **Prebiotic Fiber Additive:** Incorporating prebiotic fiber into food and beverage recipes to promote digestive health, address gastrointestinal disorders and improve immune response. - **Plant-based Protein Supplements:** Producing and marketing plant-based protein supplements to meet preferences and dietary restrictions amongst vegans, vegetarians and flexitarians. ### Industries Being Reshaped - **Food and Beverage:** Manufacturing and marketing healthier food and beverage options to meet changing consumer demands and preferences. - **Nutritional Supplements:** Developing and producing nutritional supplements that cater to specific dietary needs and preferences, such as veganism and low sugar diets. - **Digestive Health:** Creating innovative products and solutions addressing gastrointestinal disorders and promoting digestive health amongst consumers. ## Related on Trend Hunter - [Plant-Based Shelf-Stable Protein Drinks](https://www.trendhunter.com/trends/koia-nutrition-shakes.md) - [Reduced Sugar Smoothie Ranges](https://www.trendhunter.com/trends/naked-lower-sugar-smoothies.md) - [Plant-Based Kid-Friendly Shakes](https://www.trendhunter.com/trends/koia-kids.md) - [Well-Blended Green Smoothies](https://www.trendhunter.com/trends/radiant-greens-organic-smoothie.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/plantbased-protein-shakes1.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Social Good Smoothies](https://www.trendhunter.com/trends/two-good-1.md) - [Cereal-Inspired Protein Shakes](https://www.trendhunter.com/trends/cereal-inspired-protein-shakes.md) - [On-the-Go Fruit Protein Smoothies](https://www.trendhunter.com/trends/designer-smoothie.md)