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# Ready-to-Drink Rum Cocktails
Bacardi Has Three New Rum Cocktails That Don’t Require a Shaker

By Katherine Pendrill | Published 2020-05-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/readytodrink-rum-cocktails
References: [delish](https://www.delish.com/food-news/a32629091/bacardi-rum-ready-to-drink-canned-cocktails/) & [drizly](https://drizly.com/liquor/ready-to-drink/punch-ready-to-drink/bacardl-ready-to-drink-rum-punch/p103344)

With summer just around the corner, [Bacardi](https://www.trendhunter.com/trends/bacardi-and-coca-cola) has just debuted three new ready-to-drink rum cocktails—[no cocktail shaker required](https://www.trendhunter.com/trends/shakr-cocktails).

Bacardi knows that its rum is perfect for making cocktails, but it also knows that consumers don't always want to do all the work of whipping up a drink at home. To solve this dilemma, Bacardi has rolled out three new ready-to-drink rum cocktails in Lime & Soda, Limon & Lemonade, and Rum Punch flavors. The Lime & Soda version combines rum with lime zest, and bubbly soda water, while the Limon & Lemonade variety pairs rum with tart lemonade, and hints of lime and grapefruit. Finally, the Rum Punch combines rum with a fresh blend of pineapple, oranges, mango, and passionfruit.

Image Credit: *Bacardi.*

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 14% | Activity: 43% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Ready-to-drink Rum Cocktails:** Bacardi’s new line of ready-to-drink rum cocktails provides convenience for consumers who want a delicious cocktail without the hassle of mixing ingredients.
- **Convenience Beverage Market:** The growing popularity of ready-to-drink cocktails presents an opportunity for the beverage industry to expand its offerings and cater to consumers who value convenience.
- **Flavor Innovation:** The introduction of unique flavors, such as lime & soda, limon & lemonade, and rum punch, in ready-to-drink rum cocktails showcases the potential for flavor innovation in the beverage industry.

### Sectors Adopting This

- **Alcoholic Beverage Industry:** Bacardi's new ready-to-drink rum cocktails disrupt the alcoholic beverage industry by offering a convenient and refreshing alternative to traditional cocktails.
- **Convenience Store Industry:** The ready-to-drink rum cocktail market opens up opportunities for convenience stores to stock innovative and on-the-go alcoholic beverage options.
- **Beverage Packaging Industry:** The demand for ready-to-drink cocktail products prompts opportunities for the beverage packaging industry to create functional and appealing packaging solutions catered to convenience.

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