# Ready-To-Drink Margarita Lines San Juan Beverage Company Has Partnered with Crown Holdings By Kalin Ned | Published 2025-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/readytodrink-margarita-line References: [bevnet](https://www.bevnet.com/pr/2025/05/08/san-juan-beverage-company--crown-holdings-team-up-to-launch-super-bowl-champ-kam-chancellors-bammarita-cocktail-in-cans) & [crowncork](https://www.crowncork.com/news/san-juan-beverage-company-crown-holdings-team-launch-super-bowl-champ-kam-chancellors)  San Juan Beverage Company and Crown Holdings launch BAMMARITA, a ready-to-drink margarita line developed with former NFL player Kam Chancellor. BAMMARITA boasts four distinct flavors — Lime, Cadillac, Mango, and Kiwi Strawberry. Each is packaged in Crown’s sleek 12-ounce aluminum cans with a 6% ABV formulation. The ready-to-drink margarita line is positioned as a gluten-free, lower-calorie alternative to traditional cocktails. The drinks utilize San Juan’s proprietary Island Shine™ base. As part of their partnership, San Juan Beverage Company and Crown Holdings also support charitable initiatives, with part ofthe proceeds of the BAMMARITA line benefiting clean water nonprofit charity: water — "a nonprofit organization that works with local groups across the globe to build sustainable, community-owned projects that increase access to clean water for people living in rural areas." Image Credit: San Juan Beverage Company and Crown Holdings ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 53% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-drink Cocktails:** BAMMARITA taps into the growing demand for convenient, ready-to-drink beverages that appeal to consumers seeking the cocktail experience without the hassle of preparation. - **Functional Alcoholic Beverages:** Aligning with health-conscious trends, this line offers lower-calorie and gluten-free alternatives, satisfying consumers who are more mindful of their intake but still want to enjoy alcoholic drinks. - **Eco-conscious Brand Initiatives:** By allocating part of their proceeds to clean water initiatives, the brand underscores a commitment to social responsibility and attracts ethically-minded consumers. ### Who This Affects Most - **Alcoholic Beverage Industry:** With its innovation in flavor variety and packaging, BAMMARITA challenges traditional cocktail offerings, providing a fresh product in a competitive market. - **Sustainable Packaging:** Crown Holdings' use of aluminum cans showcases an eco-friendly approach, setting new standards in sustainable beverage packaging. - **Charitable Organizations:** The partnership's alignment with charity: water highlights a cross-industry model where consumer products and nonprofits collaborate for global impact. ## Related on Trend Hunter - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Fruity Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margarita.md) - [Refreshing Tall Boy Margaritas](https://www.trendhunter.com/trends/tall-boy-margarita.md) - [Flavorful Ready-to-Drink Margaritas](https://www.trendhunter.com/trends/readytodrink-margaritas.md) - [Canned Signature Margaritas](https://www.trendhunter.com/trends/mirror-margarita-canned.md) - [Fruity Canned Tequila Cocktails](https://www.trendhunter.com/trends/stone-buenafiesta-margaritas.md) - [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Bar-Quality Canned Margaritas](https://www.trendhunter.com/trends/sierra-tequila-margaritas.md)