# Ready-to-Drink Gin Cocktails Edinburgh Gin's Pre-Mixed Range Introduces Premium Options By Laura McQuarrie | Published 2018-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/readytodrink-gin References: [instagram](https://www.instagram.com/p/Bht_elzldA7/?taken-by=edinburghgin) & [edinburghgin](https://www.edinburghgin.com/) In response to consumer demand for premium ready-to-drink gin products, [Edinburgh Gin](https://www.trendhunter.com/trends/edinburgh-gins-new-distillery) launched two all-new canned beverages: an Edinburgh Gin and tonic, as well as an Edinburgh Gin Rhubarb and Ginger Gin Liqueur option. These new RTD gin varieties for consumers were developed as ready-to-serve options for at-home or out-of-home enjoyment, for any occasion. While Edinburgh [G&T](https://www.trendhunter.com/trends/bobbys-dry-gin-cocktails) can be found in all [Scottish Tesco](https://www.trendhunter.com/trends/cranberry-ginger-blossom-honey) stores, the Rhubarb and Ginger Gin Liqueur is available through Tesco stores in the UK. In the alcohol industry, consumer interest in gin is only continuing to grow, which may be attributed to the fact that many people see it as a healthier way to indulge—without sacrificing flavor, which comes from rich botanical additions that can range from sweet and spicy to herbaceous. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Premium Ready-to-drink Gin Products:** The launch of Edinburgh Gin's premium ready-to-drink canned beverages highlights the growing demand for convenient yet high-quality gin options. - **RTD Gin for At-home and Out-of-home Occasions:** The new Edinburgh Gin RHUBARB and Ginger Gin Liqueur and Edinburgh Gin and tonic are perfect for any occasion, whether for at-home or out-of-home consumption. - **Health-focused Gin:** The rising popularity of gin can also be attributed to its perceived health benefits, which presents an opportunity for businesses to explore more health-focused gin options. ### Sectors Adopting This - **Alcoholic Beverages:** The launch of premium ready-to-drink gin cocktails presents an opportunity for the alcoholic beverage industry to cater to convenience-seeking consumers. - **Retail:** Growth in the RTD gin market indicates potential opportunities for retailers to expand their product offerings through strategic partnerships with established brands. - **Health Food:** The perceived health benefits of gin can expand the product offerings of the health food industry, allowing them to tap into a growing market of health-conscious consumers. ## Related on Trend Hunter - [Low-Alcohol Canned Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins.md) - [Convenient Canned Classic Cocktails](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [RTD Kenyan Gin Cocktails](https://www.trendhunter.com/trends/58-gin-tonic.md) - [On-Tap Gin Brand Cocktails](https://www.trendhunter.com/trends/nicholson-gin-premixed-cocktails.md) - [Fruity Eye-Catching Gins](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry.md) - [Ready-To-Pour Negroni Cocktails](https://www.trendhunter.com/trends/elephant-gin.md) - [Citrusy Canned Cocktails](https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic.md) - [International Flavor Gin Cocktails](https://www.trendhunter.com/trends/bobbys-dry-gin-cocktails.md)