# Conveniently Canned Gin Cocktails The Opihr Gin Ready-to-Drink Gin & Tonics will Launch in August By Michael Hemsworth | Published 2020-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/readytodrink-gin-tonic References: [foodbev](https://www.foodbev.com/news/opihr-gin-to-launch-ready-to-drink-canned-format/) & [opihr](https://opihr.com) A new packaging format of the Opihr Gin ready-to-drink gin & tonics have been unveiled by the Quintessential Brands-owned label that will provide consumers with a convenient option to pick up. The drinks all combine the brand's signature spiced [London Dry Gin](https://www.trendhunter.com/trends/haymans-london-dry-gin) with a high-quality tonic and a dash of added flavor to make them a premium alternative to freshly mixed drinks. The drinks will in two flavors including Gin & Tonic with a Dash of Ginger and Gin & Tonic with a Twist of Orange, which bot have an ABV of 6.5%. Quintessential Brands UK Marketing Director Russel Kirkham spoke on the new Opihr Gin ready-to-drink gin & tonics saying, "With consumers across the UK heading outdoors to enjoy a drink with their friends and family as part of our ‘new normal’, we’re really excited to be launching our new Opihr [RTD](https://www.trendhunter.com/trends/nicholson-gin-premixed-cocktails) cans. Not only do they look great with a bold and colorful, eye-catching design, but the two great-tasting flavors mean that consumers can enjoy a bar-quality gin, while on the move. With bars and restaurants still navigating how to operate safely and effectively under the latest [Covid](https://www.trendhunter.com/trends/no-evil-foods)-19 rules, premium RTDs can also provide on-trade outlets with an efficient way of serving quality drinks safely, without the need for glassware." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Cocktails:** The Opihr Gin ready-to-drink gin & tonics offer a convenient and premium alternative to freshly mixed drinks. - **Outdoor Drinking Solutions:** As consumers embrace outdoor socializing, the new Opihr RTD cans provide a portable and bar-quality gin experience. - **Efficient On-trade Beverage Service:** Premium RTDs like Opihr Gin canned cocktails can help bars and restaurants safely serve quality drinks without the need for glassware. ### Where This Applies - **Beverage Packaging:** The unveiling of the convenient Opihr Gin canned cocktails showcases opportunities for innovative packaging formats in the beverage industry. - **Alcoholic Beverages:** The ready-to-drink gin & tonic trend presents disruptive innovation opportunities for manufacturers and brands in the alcoholic beverage industry. - **Hospitality:** The rise of premium RTDs as a safe and efficient beverage option creates potential for disruptive innovation in how bars and restaurants serve their customers. ## Related on Trend Hunter - [Convenient Canned Classic Cocktails](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic.md) - [Citrusy Canned Cocktails](https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [On-Tap Gin Brand Cocktails](https://www.trendhunter.com/trends/nicholson-gin-premixed-cocktails.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [RTD Kenyan Gin Cocktails](https://www.trendhunter.com/trends/58-gin-tonic.md) - [Single-Serve Gin Cocktails](https://www.trendhunter.com/trends/gin-martini.md) - [International Flavor Gin Cocktails](https://www.trendhunter.com/trends/bobbys-dry-gin-cocktails.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md)