# Alcohol-Free Ready-to-Drink Cocktails Highball Cocktails Come in Classic Flavor Options By Michael Hemsworth | Published 2019-10-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/readytodrink-cocktails References: [conveniencestore](https://www.conveniencestore.co.uk/products/highball-cocktails-claims-uk-first-with-alcohol-free-rtd-bottles/598055.article) The Highball Cocktails are making their debut in the retail environment as a range of ready-to-drink cocktails that are targeted at consumers seeking to reduce or eliminate alcohol from their consumption. The drinks from the Original Free Drinks Company each feature a [0% ABV](https://www.trendhunter.com/trends/de-kuyper-batched-00) and are achieved using natural ingredients such as fresh juices, extracts, bitters and agave nectar. The drinks have about half the calories found in a regular cocktail and come in six varieties including Classic G&T, Pink G&T, Mojito, Cosmopolitan, Ginger Dram and Italian Spritz. Co-Founder of Highball Cocktails Kate Johnson spoke about the new ready-to-drink cocktails saying, "We are passionate about providing great tasting and healthy [alcohol-free alternatives](https://www.trendhunter.com/trends/free-af) that do not require a compromise, allowing consumers to have confidence in their positive alcohol-free choice. Our Highball Cocktails set a new standard in 0% flavour experience and we will continue to add more classics to the range, as well as introducing original cocktails of our own.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-free Beverages:** The rise of ready-to-drink alcohol-free cocktails presents an opportunity for beverage companies to explore the production of more sophisticated, yet alcohol-free alternatives. - **Health-conscious Cocktails:** Highball Cocktails's commitment to providing great-tasting, low-calorie, and natural ingredient-based cocktails showcases that there is a growing demand for healthy cocktail options that companies can emerge to meet. - **Premium-ization of Non-alcoholic Drinks:** As more companies enter the alcohol-free beverage market, the opportunity exists for companies to innovate and produce premium alcohol-free cocktails that cater to a sophisticated palate. ### Sectors Adopting This - **Alcohol Industry:** The rise of alcohol-free cocktails and the trend towards wellness presents an opportunity for the alcohol industry to explore diversification into the production of alcohol-free drinks. - **Beverage Industry:** The demand for healthy and premium non-alcoholic drinks offers a disruptive innovation opportunity for the beverage industry to produce alternatives to popular alcoholic drinks that also cater to a broad audience. - **Food Retail Industry:** The increased availability of ready-to-drink alcoholic-free cocktails presents a significant opportunity for food retail companies to offer a wider range of products aimed at health-conscious and wellness-seeking consumers. ## Related on Trend Hunter - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [RTD Eco-Conscious Highballs](https://www.trendhunter.com/trends/crafthouse-cocktails.md) - [Premade Alcohol-Free Gin Cocktails](https://www.trendhunter.com/trends/free-af-cucumber-gt.md) - [Alcohol-Free Highball Cocktails](https://www.trendhunter.com/trends/alcohol-free-highball.md) - [Botanical Booze-Free Beverages](https://www.trendhunter.com/trends/bax-botanics.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md)