# Ready-To-Drink Classic Cocktails GoodDays Focuses on Convenience and Quality in a New Market By Kalin Ned | Published 2024-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/readytodrink-classic-cocktails References: [bevnet](https://www.bevnet.com/pr/2024/08/13/gooddays-launches-its-line-of-readytodrink-craft-cocktails-in-georgia) & [drinkgooddays](https://drinkgooddays.com/)  [GoodDays](https://www.trendhunter.com/trends/kennesaw-state-university) has introduced its line of ready-to-drink classic cocktails in Georgia. The range includes three distinct cocktails — The Heater (a Whiskey Sour), Better Nights (a Vodka-Rita), and Porch Swing (a Vodka Sea Breeze). Each one of the ready-to-drink classic cocktails is made with real spirits and fruit juices. Through this, GoodDays hopes to offer [premium alternative to typical canned cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails). Consumers might be drawn to GoodDays due to its commitment to quality and authenticity, as well as the convenience of having well-crafted cocktails available in a ready-to-drink format. The brand was founded by experienced beverage industry professionals Jason Miller and Matt Beacham. Miller expressed excitement for the expansions of GoodDays: "Through GoodDays, our goal is to elevate the ready-to-drink cocktail experience, providing consumers with exceptionally crafted drinks that can be savored on any occasion. We're filling a gap in the market for premium, better-tasting cocktails that can be enjoyed wherever you are.” Image Credit: GoodDays ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 53% | Activity: 69% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Premium Ready-to-drink Cocktails:** Offering handcrafted cocktails with real spirits and fruit juices, GoodDays targets consumers seeking a sophisticated and convenient beverage experience. - **Craft Cocktail Convenience:** GoodDays disrupts the market with high-quality ready-to-drink cocktails that combine authenticity and ease of consumption. - **On-the-go Mixology:** The trend of sophisticated ready-to-drink cocktails underlines the demand for portable, premium cocktail options that do not compromise on taste or ingredients. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry sees innovation through premium ready-to-drink options that challenge traditional cocktail preparation methods. - **Convenience Foods and Beverages:** This sector benefits from the rise of quality ready-to-drink cocktails, catering to busy consumers desiring an upscale drinking experience without the hassle. - **Premium Packaged Goods:** The introduction of premium ready-to-drink cocktails reflects a growing segment in the packaged goods industry focused on high-quality, convenient products. ## Related on Trend Hunter - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [University Team-Supported Beverage Partnerships](https://www.trendhunter.com/trends/kennesaw-state-university.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Ultra-Premium Cocktail Expansions](https://www.trendhunter.com/trends/deko-cocktails.md) - [Summery Canned Cocktails](https://www.trendhunter.com/trends/post-meridiem-spirits.md) - [Versatile RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Ready-To-Pour Premium Cocktails](https://www.trendhunter.com/trends/brownforman.md) - [Better-For-You Boozy Beverages](https://www.trendhunter.com/trends/watertight-cocktails.md)