# Ready-to-Drink Bagged Cocktails Kold Cocktails is Both Casual and Classy By Meghan Young | Published 2014-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/readytodrink-bagged-cocktails References: [thegrocer](http://www.thegrocer.co.uk/fmcg/kld-cocktails-launches-range-of-real-rtd-cocktails/356773.article) & [koldcocktails](http://www.koldcocktails.com/homepage) Many alcohol companies are attempting to straddle the line between classy and casual and these ready-to-drink bagged cocktails succeed beautifully. The clean yet fashionable branding maintains a sophisticated edge while the mode of containment is fun and playful. As though modeled after a children's juice drink, Kold Cocktails introduces a great way to enjoy a nice summer day in the backyard or out with some friends. Available in three flavors including frozen mojito, frozen cosmopolitan and frozen lychee martini, these ready-to-drink bagged cocktails will satisfy any person's thirst. Although clearly targeting women, the casual packaging could attract the odd man as well. The [Grocer](https://www.trendhunter.com/trends/pork-king-good) reports, "Founder Nick Sotiropoulos said they were less sweet and were targeted at 'real' cocktail drinkers rather than 'the alcopop crowd." Kold Cocktails is currently looking for a distributor. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-drink Bagged Cocktails:** Opportunity for alcohol companies to create convenient and portable ready-to-drink cocktails in playful packaging. - **Casual and Classy Alcohol Branding:** Potential for alcohol companies to balance sophistication and fun in their branding for wider consumer appeal. - **Targeting 'real' Cocktail Drinkers:** Opportunity to cater to cocktail enthusiasts by offering less sweet and more refined options in the ready-to-drink cocktail market. ### Who This Affects Most - **Alcohol Beverage Industry:** Chance for alcohol companies to innovate and differentiate their products by offering ready-to-drink bagged cocktails with unique flavors and packaging. - **Packaging Industry:** Opportunity to create innovative and eye-catching bag packaging solutions for the ready-to-drink cocktail market. - **Distribution Industry:** Possible distributor partnerships to expand the reach of ready-to-drink bagged cocktails in the market. ## Related on Trend Hunter - [Alcohol-Infused Ice Cream Pouches](https://www.trendhunter.com/trends/coolish.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Frozen Cocktail Tubes](https://www.trendhunter.com/trends/24-ices-frozen-cocktails.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Single-Serve Boxed Cocktails](https://www.trendhunter.com/trends/boxtails.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Premium Pre-Mixed Cocktails](https://www.trendhunter.com/trends/coppa-cocktails.md)