# Vegan Cookie Dough Bites Ben & Jerry's is Introducing Plant-Based Ready-to-Eat Cookie Dough Chunks By Laura McQuarrie | Published 2019-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ready-toeat-cookie-dough References: [prnewswire](https://www.prnewswire.com/news-releases/its-un-dough-lievable-300823438.html) & [benjerry](https://www.benjerry.com/flavors/snackable-cookie-dough) Previously, to the delight of many cookie dough fans, Ben & Jerry's introduced ready-to-eat Cookie Dough Chunks in Chocolate Chip and Peanut Butter Chocolate Chip flavors that could safely be eaten raw thanks to pasteurized eggs and heat-treated flour. Now, fans who follow a plant-based diet will be equally happy to discover that Ben & Jerry's will now be offering Vegan Chocolate Chip Cookie Dough Chunks, the same ones that can be found in its non-dairy frozen dessert pints. As a vegan-friendly version of Ben & Jerry's Chocolate Chip Cookie Dough was one of the most highly requested additions to its lineup, these new snacks offer a convenient way for all to enjoy a sweet treat on the go without the need for refrigeration or a spoon. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan Cookie Dough Products:** There is an opportunity for companies to create vegan versions of classic dessert items, such as cookie dough, to cater to the growing number of consumers adopting a plant-based lifestyle. - **Ready-to-eat Snacks:** Convenient and portable snacks like Ben & Jerry's Vegan Cookie Dough Bites provide a unique opportunity to capitalize on the fast-paced lifestyle of consumers who prefer on-the-go snacking. - **Alternative Dessert Ingredients:** As consumers become more health-conscious, there is an opportunity for companies to develop innovative ingredient alternatives that allow for the creation of indulgent treats that align with dietary preferences and restrictions. ### Who This Affects Most - **Plant-based Foods:** The plant-based food industry continues to grow, and there is a ripe opportunity for companies to innovate and expand their product offerings in this sector. - **Snack Foods:** The snack foods industry is constantly evolving, and companies can benefit by creating innovative and convenient products that cater to the changing needs and preferences of consumers. - **Alternative Baking Ingredients:** Companies that specialize in alternative baking ingredients, such as flour substitutes and vegan egg replacements, have an opportunity to collaborate with mainstream food brands to create plant-based versions of popular desserts and snacks. ## Related on Trend Hunter - [Cookie Dough Snack Mixes](https://www.trendhunter.com/trends/cookie-dough-mix.md) - [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md) - [Dairy-Free Cookie Dough Ice-Cream](https://www.trendhunter.com/trends/nadamoo.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/allergy-friendly-cookie-dough.md) - [Chocolate-Packed Dairy-Free Frozen Desserts](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy.md) - [Non-Dairy Gelato Bites](https://www.trendhunter.com/trends/doughlicious.md) - [Plant-Based Oatmeal Frozen Treats](https://www.trendhunter.com/trends/oatmeal-dream-pie.md) - [Crowd-Pleasing Non-Dairy Desserts](https://www.trendhunter.com/trends/strawberry-cheezecake.md) - [Vegan Imitation Ice Creams](https://www.trendhunter.com/trends/brave-robot.md)