# Bar-Branded Craft Cocktails Blue Blazer's Ready-to-Drink Cocktails are Labeled after Chicago Spots By Laura McQuarrie | Published 2020-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ready-todrink-cocktails References: [bevnet](https://www.bevnet.com/spirits/2020/spirits-gallery-ready-for-winter-rtds#pic-1) & [cheersonline](https://cheersonline.com/2020/08/28/blue-blazer-enables-chicago-bars-to-offer-rtd-cocktails-to-go/) Recognizing that people are drinking at home due to bar and restaurant closures, [Blue Blazer](https://www.trendhunter.com/trends/blue-jays-cans) created its very first product line, a range of [ready-to-drink cocktails](https://www.trendhunter.com/trends/shakr-cocktails). The craft cocktails are branded after popular Chicago spots like Lula Cafe and Pub Royale, and they can be ordered with ease through third-party delivery apps, or picked up locally. The line of ready-to-drink craft cocktails simplifies the process of enjoying some of the most classic drinks of all time, including the Bloody Mary, Moscow Mule, Old Fashioned and others. At a time when independent bars and restaurants are scrambling to adjust to new delivery and takeout channels, the [small-batch, to-go cocktails](https://www.trendhunter.com/trends/gather-gourmet-cocktails) help to share the same experience that patrons are used to getting in person from their favorite businesses. Image Credit: Blue Blazer ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Cocktails:** Brands can capitalize on the growing demand for ready-to-drink cocktails by offering a convenient and high-quality alternative to traditional bar experiences. - **Bar-branded Products:** Creating branded products, such as craft cocktails labeled after popular bars and restaurants, can help businesses maintain customer loyalty and generate revenue during times of closure or limited capacity. - **Delivery and Takeout Channels:** Independent bars and restaurants can explore innovative delivery and takeout channels to adapt and meet customer preferences for enjoying their favorite drinks and foods at home. ### Where This Applies - **Beverage Industry:** By expanding their product offerings to include ready-to-drink cocktails, beverage companies can tap into the growing market for at-home drinking experiences. - **Hospitality Industry:** Restaurants and bars can leverage their brand recognition by introducing bar-branded products, such as craft cocktails, to provide customers with a taste of their establishment in the comfort of their own homes. - **Food Delivery Services:** Third-party delivery apps and local food delivery services can partner with bars and restaurants to offer a wide variety of ready-to-drink cocktails, giving consumers more options for enjoying their favorite beverages without leaving home. ## Related on Trend Hunter - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Ready-To-Drink Classic Cocktails](https://www.trendhunter.com/trends/readytodrink-classic-cocktails.md) - [Online Bottled Cocktail Shops](https://www.trendhunter.com/trends/homeboy.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Pre-Batched RTD Cocktails](https://www.trendhunter.com/trends/batch-bottle.md) - [Expansive RTD Libation Lineups](https://www.trendhunter.com/trends/mixedup-cocktail-co.md) - [Bartender-Approved Premixed Cocktails](https://www.trendhunter.com/trends/bulleit-crafted-cocktails.md) - [Spring-Ready RTD Cocktails](https://www.trendhunter.com/trends/greenbar-distillery.md)