# Paper Bag Princesses The Ready-To-Wear-Away Dress Transforms with Each and Every Wear By Jaime Neely | Published 2011-08-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ready-to-wear-away References: [treehugger](http://www.treehugger.com/files/2011/08/the-recycled-paper-dress-that-gets-better-with-wear-photos.php) & [sylviaheisel](http://www.sylviaheisel.com/) The Ready-To-Wear-Away Dress is not only entirely [eco-friendly](https://www.trendhunter.com/trends/earthytweens), it has also been designed to transform and change with every wear. The dress is made using [recycled paper](https://www.trendhunter.com/trends/pape) that transforms every time the dress is worn. The Ready-To-Wear-Away Dress is as much a tribute to preserving the planet as it is a piece of art. Designers Sylvia Heisel and Paper No. 9's Rebecca Cole Marshall designed the dress to reveal hidden inspirational quotations as the dress becomes more worn. Body heat and movement enable the dress to reveal a variety of printed words from iconic figures such as Ghandi and rapper Tupac. The Ready-To-Wear-Away Dress is a modern example of the [ever-changing world of fashion](https://www.trendhunter.com/trends/regeneration-nation) as well as the need to protect the environment. **Implications** - Businesses that offer their clients products that meet the desires to be both fashionable and kind towards the environment will likely experience favorable results. It is unusual for businesses to combine these two preferences, and in doing so, companies can garner the attention of many individuals. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Wearable Tech:** Opportunity to design clothing that transforms with each wear and uses sustainable materials - **Smart Clothing:** Incorporating technology into clothing to enhance the wearer's experience and the garment's functionality - **Sustainable Fashion:** Creating fashion that is both stylish and environmentally conscious ### Industries Being Reshaped - **Fashion:** Opportunity for fashion companies to incorporate eco-friendly materials and cutting-edge technology into their designs - **Technology:** Opportunity for tech companies to partner with fashion designers to integrate innovative technology into clothing - **Sustainability:** Opportunity for companies to create products that are both fashionable and environmentally conscious ## Related on Trend Hunter - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md)