# Ready-to-Roll Cannabis Brands EDW is a New Pre-Ground, Ready-to-Roll Flower Brand By Laura McQuarrie | Published 2023-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ready-to-roll-flower References: [thetimes-tribune](https://www.thetimes-tribune.com/schwazze-launches-edw---a-new-ready-to-roll-half-ounce-pre-ground-flower/article_8bb72981-2fb8-563f-bef4-aee4d3919c48.html) & [schwazze](http://www.schwazze.com/)  EDW (Every Day Weed) is a new [pre-ground, ready-to-roll flower brand](https://www.trendhunter.com/trends/the-great-dane) for the cannabis consumer who wants great flower and consumes it regularly. Since the product is sold pre-ground, it needs no grinder and indica, sativa and hybrid varieties are sold in half-ounce [resealable packages](https://www.trendhunter.com/trends/the-summer-6pack) that are lightweight and ready to be shared among groups. This brand helps to expand Schwazze's portfolio and adds value as a "roll your own" option for our customers in the cannabis community. There's a growing demand for [convenience-focused cannabis products](https://www.trendhunter.com/trends/fluent) that can be taken on the go and used during social gatherings. This aligns with consumer desire for discreet consumption and an alternative to traditional forms of socializing, such as drinking alcohol. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 14% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Convenient Cannabis Consumption:** EDW capitalizes on the growing demand for convenient cannabis products that can be taken on the go and used during social gatherings. - **Ready-to-roll Flower Brands:** EDW pioneering the ready-to-roll flower brands approach for regular cannabis users who want to have great flower conveniently without needing grinders. - **Discreet Cannabis Consumption:** EDW meets the demand of discreet cannabis consumption, providing an alternative to traditional forms of socializing, such as drinking alcohol. ### Where This Applies - **Cannabis Industry:** The cannabis industry needs to adapt to the new demands of consumers for a more convenient way of cannabis consumption. - **Packaging Industry:** The packaging industry has the opportunity to further innovate resealable packages for cannabis products that are lightweight and ready-to-roll. - **Social Events Industry:** The social events industry can consider incorporating convenient cannabis products, like ready-to-roll flower, as an alternative to traditional forms of socializing. ## Related on Trend Hunter - [Smokable Light Cannabis Pre-Rolls](https://www.trendhunter.com/trends/light-cannabis.md) - [Pre-Rolled Cannabis Packs](https://www.trendhunter.com/trends/prerolled-cannabis-packs.md) - [Affordable Cannabis Brands](https://www.trendhunter.com/trends/affordable-cannabis-brand.md) - [Potent Infused Cannabis Pre-Rolls](https://www.trendhunter.com/trends/infused-cannabis-prerolls.md) - [Reach-Expanding Cannabis Partnerships](https://www.trendhunter.com/trends/flower-by-edie-parker1.md) - [Value Cannabis Brands](https://www.trendhunter.com/trends/simply-herb.md) - [Full-Flavor Preroll Packs](https://www.trendhunter.com/trends/evermore-cannabis-company.md) - [Convenience-Focused Mini Pre-Rolls](https://www.trendhunter.com/trends/smoke-breaks.md) - [Sour Collaboration Cannabis Gummies](https://www.trendhunter.com/trends/flower-by-edie-parker-seedies.md)