# Riled-Up Style Campaigns Ready to Fight by Tiago Molinos Packs a Fashion-Heavy Punch By Amelia Roblin | Published 2011-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ready-to-fight-by-tiago-molinos References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/02/editorial-ready-to-fight-maiara-marchi-by-tiago-molinos-for-marie-claire-brazil-february-2011.html) & [tiagomolinos](http://www.tiagomolinos.com/) The subject of 'Ready to Fight' by Tiago Molinos has hostility in her eyes, even though she's not dressed the way one conventionally would for a street brawl Starring an [aggressive Maiara Marchi](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), this [violent editorial](https://www.trendhunter.com/trends/dirty-looks), 'Pronta Para a Luta,' portrays a young girl waiting for a contender in [white blouses and high heels](https://www.trendhunter.com/trends/velvet-heat). Set in the ashen concrete surroundings of what looks to be an ancient odeon, 'Ready to Fight' by Tiago Molinos challenges the conventional attire of a physical attack. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 83% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Aggressive Fashion:** Fashion campaigns that portray aggressive and unconventional styles. - **Fighting Attire:** Fashion campaigns that challenge traditional clothing norms in relation to physical combat. - **Violent Editorials:** Fashion editorials that feature violent and hostile visuals. ### Sectors Adopting This - **Fashion Industry:** Opportunities for fashion designers and brands to create disruptive and edgy styles for aggressive fashion campaigns. - **Photography Industry:** Opportunities for photographers to experiment with unconventional themes and styles in fashion editorials. - **Entertainment Industry:** Opportunities for filmmakers and production companies to feature violent and unconventional fashion styles in movies and TV shows. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)