# On-the-Go Granola Pouches Whirlybird On-the-Go Pairs Ready-to-Eat Granola and a Collapsible Spoon By Laura McQuarrie | Published 2018-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ready-to-eat-granola References: [projectnosh](https://www.projectnosh.com/food-wire/2018/whirlybird-granola-debuts-packaging-go-consumer/) & [whirlybirdgranola](https://www.whirlybirdgranola.com/#.w-on-the-go) It is quite common for granola to be packaged in standing pouches, but Whirlybird is shaking up this idea with its newest ready-to-eat granola product. Whirlybird On-the-Go pairs a convenient grab-and-go snack package with a collapsible spoon, so that the bag itself may be used as a bowl for eating. The all-natural, non-GMO, vegan and gluten-free [granola snacks](https://www.trendhunter.com/trends/peanut-butter-cookie-granola) are offered in Original, Vanilla and Chocolate flavors, which can either be eaten dry or with a splash of milk if desired. The two-ounce packages for the on-the-go consumer offers an alternative to the granola bar, as well as [single-serve packages](https://www.trendhunter.com/trends/anytime-oat-crumbles) of other kinds of grab-and-go snacks, such as oatmeal, muesli or chia pudding cups. Some of the ingredients that go into the making of Whirlybird's products include dried berries, seeds and simple sweeteners like maple syrup and cane sugar. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Snack Packaging:** Whirlybird's On-the-Go granola pouches incorporate a collapsible spoon, providing a convenient and mess-free snack experience. - **Alternative to Granola Bars:** Whirlybird's On-the-Go granola pouches offer a portable and flavorful alternative to traditional granola bars. - **Expansion of Grab-and-go Snacks:** Whirlybird's On-the-Go granola pouches pave the way for other single-serve grab-and-go snacks like oatmeal, muesli, or chia pudding cups. ### Sectors Adopting This - **Food Packaging:** The innovative packaging of Whirlybird's On-the-Go granola pouches presents opportunities for food packaging companies to create convenient and sustainable packaging solutions. - **Healthy Snacks:** The introduction of Whirlybird's On-the-Go granola pouches contributes to the growing market for healthy and convenient snack options. - **Breakfast Foods:** Whirlybird's On-the-Go granola pouches cater to the demand for portable and nutritious breakfast options, highlighting opportunities for companies in the breakfast food industry. ## Related on Trend Hunter - [Portable Dairy-Free Granolas](https://www.trendhunter.com/trends/on-the-go-yogurt.md) - [Snacking-Friendly Granolas](https://www.trendhunter.com/trends/go-raw-snacking-granola.md) - [On-the-Go Granola Chips](https://www.trendhunter.com/trends/granola-chips.md) - [Nutritious Pouch-Packaged Yogurts](https://www.trendhunter.com/trends/nomadic-good-to-go.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [Free-From Protein-Packed Granolas](https://www.trendhunter.com/trends/magic-spoon-protein-granola.md) - [Instant To-Go Cereal Cups](https://www.trendhunter.com/trends/kelloggs-instabowls.md) - [Nourishing Cookie Granolas](https://www.trendhunter.com/trends/cookie-granola.md) - [Wholesome Kid-Friendly Granolas](https://www.trendhunter.com/trends/little-rollas.md)