# Artisan Grain Breakfast Bowls Melanie's Medleys Makes Nourishing Ready-to-Eat Breakfasts By Laura McQuarrie | Published 2016-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ready-to-eat-breakfast References: [trndmonitor](https://trndmonitor.com/food-spotlight-melanies-medleys-artisan-grain-blends-ready-to-eat-breakfast-bowls/) & [melaniesmedleys](http://melaniesmedleys.com/) These [ready-to-eat breakfast bowls](https://www.trendhunter.com/trends/banquet-mega-breakfast-bowl) from Melanie's Medleys introduce convenient, healthy and flavorful ways to enjoy a nourishing morning meal on the go. Varieties include decadent flavors like Chocolate, Coconut & Almond, as well as Peanut Butter Chocolate Chip, which are enriched with nutrient-dense grains like freekeh, farro, barley and quinoa, as well as an almond or coconut milk base. Unlike other breakfast bowls that are packaged in similar ways, these ones are [ready to eat cold](https://www.trendhunter.com/trends/apples-cinnamon), so all a consumer needs to do is peel back the protective top label and dig in with a spoon—at any time of the day. Ultra-portable ready-to-eat meals of this kind are favored by a wide range of consumers who now tend to plan their days around activities over mealtimes. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Ready-to-eat Breakfast Bowls:** Disruptive innovation opportunity: Develop new flavors and ingredient combinations to cater to different dietary preferences and create a unique breakfast experience. - **Convenient On-the-go Meals:** Disruptive innovation opportunity: Create innovative packaging solutions that enhance portability and ease of consumption for busy individuals. - **Healthy Grain-based Foods:** Disruptive innovation opportunity: Experiment with lesser-known ancient grains and alternative milk bases to offer nutritious and diverse breakfast options. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Integrate smart packaging technologies to extend shelf life while ensuring freshness and food safety in ready-to-eat meals. - **Convenience and Snack Foods:** Disruptive innovation opportunity: Develop mini-sized breakfast bowls as a portion-controlled snacking alternative, tapping into the growing demand for healthy snacks. - **Plant-based Foods:** Disruptive innovation opportunity: Explore plant-based milk alternatives and incorporate them into breakfast bowl offerings to cater to vegan and lactose-intolerant consumers. ## Related on Trend Hunter - [Unique Ready-to-Eat Oats](https://www.trendhunter.com/trends/lemon-and-chocolate-coconut.md) - [Customizable Oat Bowls](https://www.trendhunter.com/trends/oakmeal.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md) - [Ready-To-Eat Breakfast Bowls](https://www.trendhunter.com/trends/craver-bowl.md) - [Textural Oatmeal Breakfast Snacks](https://www.trendhunter.com/trends/amara-breakfast-oat-melts.md) - [Instant Cereal Bowls](https://www.trendhunter.com/trends/instabowls.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md) - [Instant To-Go Cereal Cups](https://www.trendhunter.com/trends/kelloggs-instabowls.md)