# Whiskey Four-Packs Jack Daniels' Pre-Mixed Ready to Drink Packs Offer Effortless Enjoyment By Laura McQuarrie | Published 2014-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ready-to-drink References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/07/jack-daniel-ready-to-drink-packs.html) & [jackdaniels](http://www.jackdaniels.com/verify-age) In partnership with [Brown-Forman](https://www.trendhunter.com/trends/jack-daniels-cocacola), JDO Brand Design & Innovation developed a ready to drink pack of [Jack Daniels](https://www.trendhunter.com/trends/jack-daniels-cocacola-cherry) whiskey, making it easy to grab, go and drink. The new cans and bottles come in three different flavors including cola, ginger and lemonade, promising a "perfect pour" since it's contents are already pre-mixed with the whiskey. With Jack Daniels products thriving in Australia, a country with that represents 60% of the global market for alcoholic ready to drink beverages, this is where the line of drinks will be launched. The new packaging for the [Jack Daneils RTD](https://www.trendhunter.com/trends/daniels-canned-cocktails) product celebrates the history of the brand, while continuing to push forward as a world leader in whiskey drinks. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready to Drink:** The development of pre-mixed canned and bottled cocktails offers convenience and effortless enjoyment for consumers. - **Packaging Innovation:** Innovative packaging designs for alcoholic drinks provide opportunities for attracting new customers and enhancing brand image. - **Flavor Variety:** Offering a range of unique and diverse flavors in ready-to-drink products appeals to consumers looking for new taste experiences. ### Where This Applies - **Beverage:** The ready-to-drink trend presents opportunities for the beverage industry to expand its market share and reach a wider consumer base. - **Alcohol:** The development of pre-mixed whiskey four-packs taps into the growing market for convenient and ready-to-drink alcoholic beverages. - **Design:** Innovative packaging designs for alcohol brands create demand for design services and provide opportunities for brands to stand out in the market. ## Related on Trend Hunter - [Classic Canned Whiskey Cocktails](https://www.trendhunter.com/trends/daniels-canned-cocktails.md) - [Branded Cola Whiskey Cocktails](https://www.trendhunter.com/trends/jack-daniels-cocacola.md) - [Cherry Cola Whiskey Refreshments](https://www.trendhunter.com/trends/jack-daniels-cocacola-cherry.md) - [Ready-To-Pour Premium Cocktails](https://www.trendhunter.com/trends/brownforman.md) - [Southern-Style Hard Teas](https://www.trendhunter.com/trends/jack-daniels-country-cocktails.md) - [Southern Hard Teas](https://www.trendhunter.com/trends/jack-daniels-country-cocktail.md) - [Southern-Inspired RTD Cocktails](https://www.trendhunter.com/trends/strawberry-punch.md) - [High-ABV Punch-Style Cocktails](https://www.trendhunter.com/trends/country-cocktails-bolder.md) - [RTD Spring-Ready Cocktails](https://www.trendhunter.com/trends/jim-beam-kentucky-coolers.md)