# Fruity Canned Margaritas Altos' Ready-to-Drink Margaritas Offer Convenience & Quality By Laura McQuarrie | Published 2023-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ready-to-drink-margarita References: [theshout.au](https://theshout.com.au/altos-tequila-launches-rtd-range/)  Pernod Ricard-owned [Olmeca Altos Tequila](https://www.trendhunter.com/trends/olmeca-altos-margarita-classic-lime) launched a range of ready-to-drink margaritas in refreshing Lime and Watermelon varieties that offer a taste of a classic cocktail with unbeatable convenience. "Today’s time-pressed consumers are looking for easy ways to enjoy their favorite cocktails, and the ready-to-drink market is booming," says Michael Merolli, CEO at [House of Tequila](https://www.trendhunter.com/trends/del-maguey-vida-puebla), Pernod Ricard, " But quality perceptions aren’t always positive in this segment." Previously, the brand launched [Altos Margarita](https://www.trendhunter.com/trends/pernod-ricard-uk) ready-to-serve bottles in Lime and Strawberry varieties and now, high-quality, fruit-forward cocktails can be appreciated in to-go cans. The bartender-beloved tequila brand piloted its latest launch earlier this summer with a stadium-exclusive 250ml can at the FIFA Women’s World Cup. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 33% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-drink Cocktails:** Consumers are seeking convenient options for enjoying their favorite cocktails without compromising on quality. - **Fruit-forward Beverages:** There is a growing demand for refreshing and fruity options in the beverage industry, including ready-to-drink margaritas. - **Booming Ready-to-drink Market:** The ready-to-drink market is experiencing significant growth as time-pressed consumers look for easy and convenient ways to enjoy their favorite beverages. ### Who This Affects Most - **Alcoholic Beverage Industry:** The alcoholic beverage industry has an opportunity to capitalize on the ready-to-drink trend by offering high-quality, pre-mixed cocktails in various flavors. - **Packaged Beverage Industry:** The packaged beverage industry can tap into the demand for fruit-forward beverages by introducing convenient and refreshing options like canned margaritas. - **Hospitality Industry:** The hospitality industry can enhance their beverage offerings by incorporating ready-to-drink cocktails, providing customers with a quick and enjoyable drinking experience. ## Related on Trend Hunter - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Ready-to-Enjoy Margarita Cocktails](https://www.trendhunter.com/trends/olmeca-altos-margarita-classic-lime.md) - [Balanced Lime-Flavored Margaritas](https://www.trendhunter.com/trends/pernod-ricard-uk.md) - [Bar-Quality Canned Margaritas](https://www.trendhunter.com/trends/sierra-tequila-margaritas.md) - [Ready-to-Pour Strawberry Margaritas](https://www.trendhunter.com/trends/altos-strawberry-margarita.md) - [Premium Canned Tequila Beverages](https://www.trendhunter.com/trends/tequila-cazadores-1.md) - [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md) - [High-ABV Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margaritas.md) - [Canned Paloma-Inspired Margaritas](https://www.trendhunter.com/trends/pimentae-grapefruit-margarita.md)