# Ready-to-Drink Whipped Lattes These Ready-to-Drink Latte Nescafé Beverages Emphasize Texture By Laura McQuarrie | Published 2018-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ready-to-drink-latte References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/12667-top-trends-at-the-2018-nacs-show) & [nescafeusa](https://www.nescafeusa.com/) At this year's NACS show in Las Vegas, an event that offers a look at what's upcoming in the world of convenience retail, [Nestlé](https://www.trendhunter.com/trends/kitkatflavored) unveiled a unique new line of [ready-to-drink latte products](https://www.trendhunter.com/trends/readytodrink-oat-lattes) that are bottled, frothy and intended to be consumed chilled. The packaging for the [Nescafé](https://www.trendhunter.com/trends/nescaf-espresso-concentrate) Cold Whipped Latte drinks describes that the bottles should be shaken a number of times for added frothiness to enrich the drinking experience. These products are made with a blend of coffee, whole milk and barista-inspired flavors like French Vanilla. While some noteworthy food and beverage products introduced over the past few years put a heavy emphasis on flavor or aesthetics, now, brands are offering rich sensorial experiences to consumers primarily through texture. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 39% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-drink Whipped Lattes:** Opportunity for innovative packaging and unique sensorial experiences in the ready-to-drink latte market. - **Bottled Frothy Beverages:** Disruptive potential for new frothing techniques and froth-enhanced drinks in the beverage industry. - **Texture-focused Consumer Products:** Emerging trend of offering rich sensorial experiences to consumers primarily through texture. ### Who This Affects Most - **Convenience Retail:** Opportunity for convenience retailers to introduce unique ready-to-drink latte products that enhance the texture of the drinking experience. - **Beverage:** Innovative potential for beverage companies to create new bottled frothy beverages with a focus on texture and frothiness. - **Food and Beverage Packaging:** Opportunity for packaging companies to develop innovative packaging solutions that enhance the frothiness and sensorial experience of ready-to-drink latte products. ## Related on Trend Hunter - [Ready-to-Drink Cold Lattes](https://www.trendhunter.com/trends/coldpresso-latte-line.md) - [Velvety Ready-to-Sip Iced Coffees](https://www.trendhunter.com/trends/emmi-caff-latte-creamy.md) - [Frothy Canned Cold Brews](https://www.trendhunter.com/trends/draft-lattes.md) - [Ready-to-Pour Cold Cafe Lattes](https://www.trendhunter.com/trends/starbucks-multiserve.md) - [Cold-Stirred Foam Iced Lattes](https://www.trendhunter.com/trends/iced-latte-with-foam.md) - [Italian Cafe-Inspired Canned Coffees](https://www.trendhunter.com/trends/lavazza-iced-ready-to-drink.md) - [Concentrated Cold Coffee Espressos](https://www.trendhunter.com/trends/nescaf-espresso-concentrate.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Ready-to-Drink Canned Coffee Lattes](https://www.trendhunter.com/trends/iced-coffee-lattes.md)