# Ready-to-Drink Cold Brews Trader Joe's Ready to Drink Cold Brew Coffee Requires No Dilution By Katherine Pendrill | Published 2018-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ready-to-drink-cold-brew-coffee References: [traderjoes](https://www.traderjoes.com/digin/post/ready-to-drink-cold-brew-coffee) In an effort to cater to the growing demand for cold brew, [Trader Joe's](https://www.trendhunter.com/trends/vanilla-cardamom-cold-brew-coffee) has created a Ready to Drink Cold Brew Coffee that can be enjoyed on the go. While Trader Joe's already has an extensive lineup of cold brew products, including [nitro-infused cold brew](https://www.trendhunter.com/trends/nitroinfused-cold-coffee), cold brew bags for home brewing, and a line of cold brew concentrates, the brand did not have a [ready-to-drink option](https://www.trendhunter.com/trends/readytodrink-cold-brew) for the impatient coffee lovers. To help bridge the gap, Trader Joe's has debuted a Ready to Drink Cold Brew Coffee that requires no dilution or preparation. Instead, customers will be able to instantly enjoy "small-batch Cold Brew Coffee made using an authentic cold-brew process that includes 100% Arabica beans from Colombia that are air-roasted and ground, then steeped in cold water for at least 12 hours." With 32-ounce bottles available in stores, customers can easily ensure they always have cold brew on hand when they need it. Image Credit: *Trader Joe's.* ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Portable Cold Brews:** Trader Joe's ready-to-drink cold brew coffee caters to on-the-go consumers who want a convenient and portable option. - **Instant Cold Brews:** The new cold brew coffee line from Trader Joe's eliminates the need for dilution or preparation, making it a convenient option for time-sensitive consumers. - **Single-serve Cold Brews:** Trader Joe's offering of cold brew coffee in 32-ounce bottles provides a single-serve option for consumers who want a quick and easy solution to their cold brew needs. ### Sectors Adopting This - **Retail:** Retailers can take advantage of the rising demand for cold brew coffee by offering portable and single-serve options for on-the-go consumers. - **Food and Beverage:** The development of innovative and convenient cold brew coffee products presents a disruptive opportunity for the food and beverage industry. - **Packaging:** The demand for portable and single-serve cold brew options requires packaging solutions that are both functional and environmentally friendly. ## Related on Trend Hunter - [Canned Nitro Cold Brews](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte.md) - [Cardamom Cold Brew Coffees](https://www.trendhunter.com/trends/vanilla-cardamom-cold-brew-coffee.md) - [Pumpkin Cold Brew Concentrates](https://www.trendhunter.com/trends/pumpkin-spice-flavored-cold-brew-coffee-concentrate.md) - [Cold Brew Lemon Teas](https://www.trendhunter.com/trends/cold-brew-black-tea.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Artisanal Cold Brew Jugs](https://www.trendhunter.com/trends/later-days-coffee-co.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/equator-coffee.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Instant Decaf Coffee Blends](https://www.trendhunter.com/trends/decaf-french-roast-instant-coffee.md)