# Daytime Bourbon Cocktails Subourbon Life Launched Two Refreshing, Ready-to-Drink Bourbon Cocktails By Laura McQuarrie | Published 2025-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ready-to-drink-bourbon-cocktail References: [bevnet](https://www.bevnet.com/pr/2025/10/30/subourbon-life-expands-readytodrink-bourbon-lineup-with-new-flavors-redefining-the-category) & [subourbonlife](https://subourbonlife.com/)  Subourbon Life's award-winning [ready-to-drink bourbon cocktail lineup](https://www.trendhunter.com/trends/mixedup-cocktail-co) is expanding to include two flavors: [Bourbon](https://www.trendhunter.com/trends/bourbon-water) Piña Colada and a Bourbon Espresso Martini. Joining fan-favorite varieties like the original Pink Lemonade + Mint, Iced Tea + Lemonade + Honey, and Margarita + Citrus, the new RTD bourbon cocktails are light, refreshing, approachable, and made for daytime enjoyment. Across the premium, naturally sweetened, non-carbonated canned bourbon cocktail lineup, Subourbon Life uses six-year Kentucky barrel-aged bourbon and its drinks come in at 5% ABV across the board. Bourbon Piña Colada is a tropical sipper, elevated with bourbon and a hint of banana, while the Bourbon Espresso Martini offers a fresh experience of a classic coffee cocktail with a favorite American spirit, plus rich notes of caramel. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 66% | Activity: 79% | Freshness: 56% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Daytime Bourbon Cocktails:** The emergence of bourbon-based cocktails designed for daytime consumption signifies a shift in traditional beverage consumption norms, appealing to a market seeking lighter, social-friendly drink options. - **Premium Ready-to-drink (RTD) Innovations:** The inclusion of premium, barrel-aged bourbon in convenient RTD formats highlights an ongoing trend towards elevated cocktail experiences accessible to consumers without the need for bartending skills. - **Flavor Fusion in Alcoholic Beverages:** Innovative flavor combinations, such as Bourbon Piña Colada and Bourbon Espresso Martini, cater to consumers' adventurous palates, merging classic cocktail tastes with unexpected twists. ### Where This Applies - **Alcoholic Beverage Industry:** The rise of daytime bourbon cocktails opens new revenue streams by tapping into emerging consumer preferences for low-ABV, premium-tasting drinks. - **RTD Beverage Sector:** The trend of non-carbonated, naturally sweetened bourbon cocktails reflects an industry-wide shift towards healthier and more diverse RTD options. - **Flavor Development in Spirits:** Developing bold, unconventional flavors in bourbon cocktails presents opportunities within the spirits industry to attract a diverse consumer base seeking novelty and premium experiences. ## Related on Trend Hunter - [Remote Tasting Rooms](https://www.trendhunter.com/trends/remote-tasting-room.md) - [Coffee-Inspired Bourbon Pairings](https://www.trendhunter.com/trends/gold-roast-bourbon-provisions.md) - [Chess-Inspired Fragrances](https://www.trendhunter.com/trends/mind-games-soulmate-collection.md) - [Rich Bourbon-Branded Colognes](https://www.trendhunter.com/trends/elijah-craig-char-no-3.md) - [Distinguishably Aged Bourbons](https://www.trendhunter.com/trends/knob-creek-21-year-old.md) - [Whimsically Festive Menus](https://www.trendhunter.com/trends/limited-edition-holiday-menu.md) - [National Park-Inspired Bourbons](https://www.trendhunter.com/trends/national-parks-no-5.md) - [Autumnal Kentucky Bourbons](https://www.trendhunter.com/trends/bear-fight-orchard-vine.md) - [Small-Town-Inspired American Spirits](https://www.trendhunter.com/trends/american-spirits.md)