# D2C Cookie Doughs Daily Harvest is Now Sharing Ready-to-Bake Cookies for the Holiday Season By Laura McQuarrie | Published 2018-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ready-to-bake-cookies References: [nosh](https://www.nosh.com/news/2018/daily-harvest-experiments-with-new-products-and-retail-concept) & [daily-harvest](https://www.daily-harvest.com/app/market/cookies) Daily Harvest, the direct-to-consumer brand that delivers pre-portioned smoothies and soups, is venturing into new territory for the holiday season with a new product—ready-to-bake cookies—which do not come in its signature cup format. As Daily Harvest makes it a priority to share nourishing superfood products with consumers, the frozen cookies are available in varieties like chocolate chia, cacao nib and coconut lemon. These ready-to-bake cookies shipped to customers in elegant, festive boxes with fun phrases like "Get Your Own, These are Mine." Due to a high customer demand, the new cookies from Daily Harvest are set to be sold throughout the holidays and depending on their success, they may become a permanent addition to the brand's current assortment. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Direct-to-consumer Baked Goods:** The success of Daily Harvest's ready-to-bake cookies could spark a trend of direct-to-consumer brands entering the baked goods market. - **Superfood-inspired Treats:** The introduction of Daily Harvest's superfood-infused cookies may lead to a trend of healthier and functional ingredients being incorporated into popular snacks and desserts. - **Gourmet Packaging for Convenience Foods:** Daily Harvest's festive and elegant packaging for the ready-to-bake cookies highlights a potential trend of gourmet packaging becoming a selling point for convenient food products. ### Sectors Adopting This - **Food Delivery Services:** Food delivery services could consider adding ready-to-bake cookie options to their offerings as a way to expand their product range and cater to consumer demand for convenient treats. - **Superfood and Health Food Industry:** The success of Daily Harvest's superfood cookies could inspire the development of more innovative and nutritious snacks in the superfood and health food industry. - **Packaging and Consumer Goods:** The gourmet packaging trend showcased by Daily Harvest's ready-to-bake cookies presents an opportunity for packaging and consumer goods companies to create aesthetically pleasing and functional designs for food products. ## Related on Trend Hunter - [Ready-to-Bake Plant-Based Meals](https://www.trendhunter.com/trends/harvest-bakes.md) - [Ready-To-Bake Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-skillet.md) - [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md) - [Plant-Based Energy Bites](https://www.trendhunter.com/trends/daily-harvest-bites.md) - [Ready-to-Bake Artisan Cookie Doughs](https://www.trendhunter.com/trends/doughlicious-cookie-dough.md) - [Portable Edible Cookie Doughs](https://www.trendhunter.com/trends/whoa-dough.md) - [Delectable Cookie Debuts](https://www.trendhunter.com/trends/edible-arrangements.md) - [Flexible Meal Delivery Brands](https://www.trendhunter.com/trends/daily-harvest-2.md) - [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md)