# Preppy Literacy-Promoting Garments Read’s Clothing Project Benefits Books for Africa By Rebecca Byers | Published 2012-06-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/reads-clothing-project References: [readsclothingproject](http://www.readsclothingproject.com/pages/about-us) Read’s Clothing Project is an American [social business](https://www.trendhunter.com/trends/pieta) aimed at enabling [education initiatives in Africa](https://www.trendhunter.com/trends/literacy-campaigns) through the sale of stylish, well-made clothes. For every Read's product sold, the brand donates a book to a child in need through their partnership with Books for Africa. The founder of Read's Clothing Project combined his vision of a clothing company dedicated to vintage-inspired and well-tailored clothes with his desire to involve himself in education initiatives across Africa in 2009. Read's sells a variety of preppy-inspired chambray, gingham, oxford and madras shirts in several colors, in addition to a collection of ties made from linen, tweed and denim. Each piece of clothing comes with a lifetime guarantee and the company's titles program enables customers to suggest the book they would like to see donated. Read's clothing is available through the brand's website, which also lists retail locations within the US and EU that stock the products. **Contact Information** Read's Clothing Project [website](http://www.readsclothingproject.com/) Read's Clothing Project on [Facebook](http://www.facebook.com/ReadsClothingProject) Read's Clothing Project on [Twitter](http://twitter.com/ReadWall1) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Education Initiatives in Africa:** Disruptive innovation opportunity: Explore technology-based solutions to provide access to education in remote areas of Africa. - **Socially Conscious Fashion:** Disruptive innovation opportunity: Develop sustainable and ethically produced clothing lines that support social causes. - **Customer-driven Donation Programs:** Disruptive innovation opportunity: Implement dynamic customer-driven donation programs that allow customers to contribute to a cause of their choice with each purchase. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate technology and sustainability practices into fashion production to create socially responsible brands. - **E-commerce:** Disruptive innovation opportunity: Utilize AI and machine learning to provide personalized e-commerce experiences that align with customers' social values. - **Education:** Disruptive innovation opportunity: Develop online learning platforms and mobile apps to democratize education and overcome access barriers. ## Related on Trend Hunter - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md) - [Library Literature Merchandise](https://www.trendhunter.com/trends/toronto-public-library-1.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md)