# Cell Phone With Large Pullout Display Readius By Going Like Sixty | Published 2008-01-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/readius-cell-phone-pull-out-display-screen-iphone References: [news.yahoo](http://news.yahoo.com/s/nm/20080121/tc_nm/polymervision_gadget_dc) Here's a cell phone with a fold-out display screen that disappears when not in use. Readius is the world's first phone designed specifically to allow easier reading of news, blogs or email. [Philips](https://www.trendhunter.com/trends/philips-24b1d5600) has a 25 per cent stake in the company. "You get the large display of e-reading, the super battery life of e-reading, and the high-end connectivity ... and the form factor and weight of a mobile phone," Karl McGoldrick, chief executive of the venture capital-funded firm said. "We are taking e-reading and bringing it to the mobile phone." Two years in the making, the phone will be licensed to go head-to-head with the [iPhone](http://www.trendhunter.com/trends/iphone-fever-crowd-control-and-camping-out)and Amazon's ebook reader, the [Kindle](http://www.trendhunter.com/trends/amazon-kindle-launched-will-it-popularize-the-electronic-book). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Fold-out Display:** The trend of fold-out displays offers disruptive innovation opportunities for creating versatile and compact electronic devices. - **E-reading on Mobile Phones:** Enabling e-reading on mobile phones is a trend that presents disruptive innovation opportunities for enhancing the reading experience and convenience for users. - **Integration of E-reading and Connectivity:** The trend of integrating e-reading capabilities with high-end connectivity options opens up disruptive innovation opportunities for creating all-in-one devices for communication and content consumption. ### Sectors Adopting This - **Mobile Devices:** The mobile devices industry can explore disruptive innovation opportunities by incorporating fold-out display technology to enhance user experience and differentiate their products. - **E-reading:** The e-reading industry can leverage the trend of enabling e-reading on mobile phones to reach a wider audience and offer convenience in accessing digital content. - **Telecommunications:** The telecommunications industry can capitalize on the integration of e-reading and connectivity trend to create innovative devices that combine communication and content consumption capabilities. ## Related on Trend Hunter - [Book-Like Dual-Screen eReaders](https://www.trendhunter.com/trends/inkreader-duo.md) - [Double-Display Smartphone Concepts](https://www.trendhunter.com/trends/duo-phone.md) - [Folding Multi-Display Smartphones](https://www.trendhunter.com/trends/tecno-phantom-vision-v.md) - [Long-Life E Ink Smartphones](https://www.trendhunter.com/trends/e-ink-4g-smartphone.md) - [Eye-Friendly E-Ink Smartphones](https://www.trendhunter.com/trends/bigme-hibreak.md) - [Folding E Ink eReaders](https://www.trendhunter.com/trends/mooink-v.md) - [Innovative Size-Changing Phones](https://www.trendhunter.com/trends/motorola-rizr.md) - [E-Ink Display Smartphones](https://www.trendhunter.com/trends/hisense-a9.md) - [Productive Dual-Display Smartphones](https://www.trendhunter.com/trends/oppo-find-n2-flip.md)