# Hindu Festival Gatherings The Reading Rathayatra Festival is a Family Friendly Event By Mishal Omar | Published 2017-07-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/reading-rathayatra-festival References: [readingrathayatra](http://www.readingrathayatra.co.uk/) & [getreading](http://www.getreading.co.uk/news/reading-berkshire-news/pride-reading-rathayatra-festival-brings-11837051) The Reading Rathayatra Festival will take place at the end of July in the Forbury Gardens, and brings together thousands of people to enjoy a variety of activities and foods. Rathayatra is a [Hindu festival](https://www.trendhunter.com/trends/sri-mandir) that is known in English as the "Festival of Chariots," and has a history that dates back 5,000 years. The one that will take place at Forbury Gardens will feature various [family friendly activities](https://www.trendhunter.com/trends/halsey-fest), including a "magic show, dance performances, face painting, henna tattoos, and mantra meditation," and it will sell various books on subjects like yoga. The festival will also offer a [vegetarian feast](https://www.trendhunter.com/trends/cake-picnic) for attendees. The purpose of this festival is to bring the community together, and gives the opportunity to "give something back, without prejudice or expectation of anything in return." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 53% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Family Friendly Events:** The growing interest in family-friendly events and activities provide a huge opportunity for the event organizers looking to disrupt the industry by offering unique experiences that cater to families and young children. - **Cultural Celebrations:** The increased appreciation and celebration of diverse cultures provide an opportunity for businesses to enter the market with unique experiences and products that celebrate and honor cultural traditions. - **Vegetarianism:** Growing interest in vegetarianism across the globe opens up the opportunity for businesses to disrupt the food industry by offering tasty, healthier options that cater to people with dietary restrictions. ### Sectors Adopting This - **Event Planning:** The event planning industry can disrupt the market by organizing more family-friendly and culturally diverse events that cater to a wider audience. - **Publishing:** The publishing industry can offer more books and resources on topics like yoga and vegetarianism that cater to people looking for healthier and sustainable lifestyle choices. - **Food:** The food industry can disrupt the market by offering more vegetarian and vegan options that cater to people with dietary restrictions and promoting a healthier lifestyle. ## Related on Trend Hunter - [Seasonal Community Events](https://www.trendhunter.com/trends/seasonal-community-event.md) - [Free Neighbourhood Public Festivals](https://www.trendhunter.com/trends/cabbagetown-festival.md) - [Communal Reading Events](https://www.trendhunter.com/trends/reading-rhythms.md) - [Summer Festival Relocations](https://www.trendhunter.com/trends/summer-solstice-indigenous-festival.md) - [Vegan-Based Music Festivals](https://www.trendhunter.com/trends/vegandale.md) - [Toronto Culture Festivals](https://www.trendhunter.com/trends/big-on-bloor-festival.md) - [Communal Festive Events](https://www.trendhunter.com/trends/holiday-in-the-patch.md) - [Whimsical Outdoor Festivals](https://www.trendhunter.com/trends/foffys-wonderland.md) - [Multi-Faceted Community-Focused Festivals](https://www.trendhunter.com/trends/halsey-fest.md)