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# Immersive Tunnel-Like Bookstores
BookXcess Boasts an AR Reading Experience for Children

By Kalin Ned | Published 2020-01-14 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/reading-experience-for-children
References: [retailnews.asia](https://www.retailnews.asia/bookxcess-opens-book-tunnel-at-malaysias-sunsuria-forum/) & [my.asiatatler](https://my.asiatatler.com/life/first-book-tunnel-concept-bookstore-bookxcess-sunsuria-forum)

BookXcess — "Malaysia's first book tunnel concept," is looking to enhance the reading experience for children through the implementation of a mini-maze, as well as Magic Books — these are publications that utilize [augmented reality technology](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores) to enhance immersion and interactivity. This decision is strategic, as AR might be the way of retaining the attention of youth. There are fifteen engaging titles that are exclusive to BookXcess.

As a brick-and-mortar establishment, BookXcess is quite sizable. Located at Sunsuria Forum, it boasts more than 500,000 different books from various categories — from young adult and fiction to literature and non-fiction. In addition, the bookstore is divided into several zones that are meant to serve as spaces for customers to work and read. The multi-functional bookstore also boasts an [in-store cafe](https://www.trendhunter.com/trends/bookstore-and-caf), titled '[Cafe Wolf](https://www.trendhunter.com/trends/foodtastic-and-inspired-brands).'

Image Credit: BookXcess

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 92% | Activity: 86% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Immersive Bookstore Experiences:** Creating immersive bookstores with augmented reality and interactive elements to enhance the reading experience for children.
- **Magic Books with Augmented Reality:** Developing publications that utilize augmented reality technology to enhance immersion and interactivity for young readers.
- **Multi-functional Bookstore Spaces:** Designing bookstores with multiple zones for customers to work, read, and engage in various activities.

### Sectors Adopting This

- **Retail Bookstores:** Retail bookstores can implement augmented reality and interactive elements to attract and engage customers, especially children.
- **Publishing Industry:** Publishers can explore the integration of augmented reality technology in children's books to provide more enhanced and interactive reading experiences.
- **Cafes and Hospitality:** Cafes and hospitality businesses can collaborate with bookstores to provide in-store cafes and make the reading experience more enjoyable for customers.

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- [AI-Powered Choose-Your-Own Adventure Books](https://www.trendhunter.com/trends/playbrary-gpt.md)
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- [Voice-Activated Books](https://www.trendhunter.com/trends/readyland.md)
- [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md)
- [AI Reading Experiences](https://www.trendhunter.com/trends/booxtory-20.md)
- [Electronic 3D Book Concepts](https://www.trendhunter.com/trends/bbook.md)
- [Immersive Reading Headsets](https://www.trendhunter.com/trends/sol-reader-1.md)
- [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md)