# Record-Breaking Reading Campaigns The Seattle Library's Reading Campaign Turns Books into Dominoes By Laura McQuarrie | Published 2013-06-05 | World Source: Trend Hunter, https://www.trendhunter.com/trends/reading-campaign References: [hypervocal](http://hypervocal.com/news/2013/book-domino-chain-seattle-public-library/) & [spl.org](http://www.spl.org/audiences/srp-index-page) The Seattle Public Library's 2013 reading campaign was a record-breaking success, the library set a new world record for The Longest Book Domino Chain. The stunt was designed to encourage people to "expand their horizons" by reading. On this theme, the incredibly long giant domino-effect started with a book titled 'Before the Fall,' and ended with a book called 'Horizons.' The video captures the toppling books meandering throughout the interior of the Seattle Library. After over 2,000 titles had been tipped over, the books were boxed up and returned to the library for what the library promises will be a "record-setting" book sale. The inventive reading campaign has earned the library a lot of coverage and has hopefully inspired youth to delve into a new book. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Longest Book Domino Chain:** Opportunity for creating record-breaking events centered around books and reading to engage and inspire readers. - **Expanding Horizons Through Reading:** Creating reading campaigns that encourage individuals to broaden their knowledge and experience through books. - **Innovative Library Promotions:** Developing unique and creative campaigns to generate excitement and engagement with community libraries. ### Sectors Adopting This - **Publishing:** Publishers can leverage the concept of book domino chains for promotional events or to create buzz around new releases. - **Education:** Educational institutions can incorporate the idea of expanding horizons through reading into their curriculum to inspire students to explore different subjects. - **Marketing and Advertising:** Marketing agencies can work with libraries and bookstores to develop innovative and attention-grabbing promotions that attract new readers. ## Related on Trend Hunter - [Banned Book Campaigns](https://www.trendhunter.com/trends/banned-book-campaign.md) - [Mobile Reading Pavilions](https://www.trendhunter.com/trends/library-of-us.md) - [Bingo-Style Reading Initiatives](https://www.trendhunter.com/trends/indigos-2026-reading-challenge.md) - [Open-Air Libraries](https://www.trendhunter.com/trends/ikea-billyotheque.md) - [Children-Focused Literacy Campaigns](https://www.trendhunter.com/trends/literacy-campaigns.md) - [Nordic Library Book Initiatives](https://www.trendhunter.com/trends/dawit-isaak-library.md) - [Banned Book Library Cards](https://www.trendhunter.com/trends/banned-books-library-card.md) - [Youth-Targeted Reading Tournaments](https://www.trendhunter.com/trends/great-reading-tournament.md) - [Pizza-Branded Reading-Encouraging Apps](https://www.trendhunter.com/trends/book-it-app.md)