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# Waterproof Book Bags
The You-Bumi Cover Lets You Read in the Bath or Shower Without Wet Pages

By Laura McQuarrie | Published 2014-07-09 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/read-in-the-bath
References: [japantrends](http://www.japantrends.com/you-bumi-waterproof-book-cover-bath-bag-a-book-jacket-for-analog-types-who-like-reading-in-the-bath/) & [japantrendshop](http://www.japantrendshop.com/youbumi-waterproof-book-cover-bath-bag-p-2432.html)

[Kindle](https://www.trendhunter.com/trends/kindle-paperwhite-signature-edition) just came out with a waterproof model called the Waterfi that lets you read in the bath, but for those who prefer to flip the pages of a real book, there's You-Bumi.

You-Bumi is like an inflatable plastic cover that you can put a book in to keep it from accidentally falling in the water when you're soaking in the tub or standing in the shower. To use the You-Bumi Waterproof Book Cover Bath Bag, there are two small slots for your thumbs, so that you can get a good grip on the book and still [flip through the pages](https://www.trendhunter.com/trends/dehydrating-book). To keep the ink and pages from getting all wet and blotchy, the finger slots are plastic-covered too, so that there's no chance that a book will get wet.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 70% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What Makes This Trend Stand Out

- **Waterproof Reading Accessories:** Opportunity for the development of innovative reading accessories that allow people to enjoy books in wet environments.
- **Inflatable Book Covers:** Inflatable and waterproof book covers provide a convenient solution for protecting books in water-prone settings.
- **Enhanced Reading Experience:** Technological advancements in waterproofing technology create new opportunities for immersive reading experiences, such as reading in the bath or shower.

### Sectors Adopting This

- **Books and Publishing:** The book industry can explore partnerships with waterproofing technology companies to offer customers protected book solutions.
- **Fashion and Accessories:** The fashion industry can tap into the demand for waterproof reading accessories by designing stylish and functional book covers for wet environments.
- **Bathroom Products:** The bathroom products industry can incorporate waterproof book covers as a unique selling point for bath and shower accessories.

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