# Reactionary Social Networks React.ly is a Platform for Sharing Reaction Videos By Joey Haar | Published 2017-07-19 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/reactly References: [producthunt](https://www.producthunt.com/posts/react-ly) & [start.reactly.co](https://start.reactly.co/?ref=producthunt) [YouTube](https://www.trendhunter.com/trends/mylikes) lets people be their unvarnished selves and gain audiences in the hundreds of thousands or more, and React.ly is a new social media platform that is focusing in on that side of the streaming site. Reaction videos are among the most popular and beloved genres on YouTube. React.ly is designed specifically for sharing these types of videos, letting users react both to external content and to internal, original content shared by other friends and followers on the site. The site makes use of all the most popular aspects of other successful social media enterprises. It uses a follower-based system similar to Twitter and [Instagram](https://www.trendhunter.com/trends/bluesky-trending-videos), and it allows users to put fun and quirky filters over top of their reaction videos as initially popularized by another massive social media hit, [Snapchat](https://www.trendhunter.com/trends/noteit). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Reaction Video Platforms:** React.ly is part of a larger trend of platforms being created specifically for sharing reaction videos, providing opportunities for innovative features and targeted advertising. - **User-generated Content:** React.ly taps into the popularity of user-generated content and the desire for authenticity, paving the way for disruptive innovation in content creation and community engagement. - **Fun and Quirky Social Media:** React.ly's use of fun and quirky filters over reaction videos aligns with the trend of social media platforms embracing creative and entertaining features as a means of engaging users. ### Where This Applies - **Social Media Platforms:** React.ly caters to the growing demand for unique and specialized social media platforms, offering opportunities for new platforms to emerge and capture niche markets. - **Video Sharing and Streaming:** React.ly taps into the ongoing growth of video sharing and streaming, highlighting the potential for disruptive innovation in this industry. - **Advertising and Marketing:** React.ly's integration of targeted advertising within the platform presents opportunities for advertisers and marketers to reach highly engaged and responsive audiences. ## Related on Trend Hunter - [Video-First Social Media Platforms](https://www.trendhunter.com/trends/mixo-app.md) - [Passion-Sharing List Platforms](https://www.trendhunter.com/trends/mylikes.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md) - [Algorithm-Free Discovery Tools](https://www.trendhunter.com/trends/youtube-content.md) - [Scrolling Video-Based Social Medias](https://www.trendhunter.com/trends/bluesky-trending-videos.md) - [Viral Face Generators](https://www.trendhunter.com/trends/crazyface.md) - [Group-Centric Social Media Platforms](https://www.trendhunter.com/trends/chatter-social.md) - [Short Video Editing Tools](https://www.trendhunter.com/trends/video-editors.md) - [Transformative Social Media Platforms](https://www.trendhunter.com/trends/weare8.md)