# Empathetic Reaction Emojis Facebook Introduced a Series of Reaction Buttons That Show Empathy By Christopher Magsambol | Published 2015-10-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/reaction-emojis References: [creativity-online](http://creativity-online.com/work/facebook-reactions/43680) & [techcrunch](http://techcrunch.com/2015/10/08/with-reactions-facebook-supercharges-the-like-button-with-6-empathetic-emoji/) [Facebook](https://www.trendhunter.com/trends/emoji-bot) released new 'Reaction Emojis' that better reflect [empathy](https://www.trendhunter.com/trends/empathyflow) over a simple like or dislike. Perhaps the reaction emojis are a response to Facebook's proposed dislike button which people felt was ineffective and not supportive. The new set of reaction emojis will be rolled out in a few countries before it is released globally. Facebook users can now respond to their friend's post by using love, laughter, happiness, shock, sadness and anger buttons. The specific emojis were a result of research done by Facebook to find out what types of buttons people want to use. Not only are the reaction emojis a more accurate way to respond to posts, but they also provide a great marketing resource for companies on Facebook. Rather than a simple like, brands will have a clearer picture of what people think of them and specific products. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Empathetic Reaction Emojis:** Social media platforms could introduce more reaction buttons that better reflect users' emotional responses, providing opportunities for companies to gauge public opinion and improve engagement. - **Improved Emotional Engagement:** Increased emotional engagement could change the way brands interact with their customers, leading to more effective marketing strategies. - **Personalized Advertising:** Reaction emojis could provide companies with a more efficient way to personalize ads based on users' emotional responses to different products. ### Industries Being Reshaped - **Social Media:** Social media platforms stand to benefit from increased user engagement as a result of new reaction emojis. - **Marketing and Advertising:** Facebook's new reaction emojis could improve the way that companies gather feedback and engage with customers. - **Market Research:** Reaction emojis could also provide valuable insights for market researchers studying user behavior and preferences. ## Related on Trend Hunter - [Cross-Platform Mobile Emojis](https://www.trendhunter.com/trends/emoji-reactions.md) - [Non-Disruptive Digital Meeting Features](https://www.trendhunter.com/trends/google-meet-2.md) - [Social Animated Emojis](https://www.trendhunter.com/trends/rinko.md) - [Emotion-Driven Messaging Platforms](https://www.trendhunter.com/trends/emochat.md) - [Personalized Social Feedback Tools](https://www.trendhunter.com/trends/dislike-button-1.md) - [Tactile Braille Emoticons](https://www.trendhunter.com/trends/braille-emoticons.md) - [Enhanced Screen Reader Controls](https://www.trendhunter.com/trends/enhanced-screen-reader-controls.md) - [Streaming Service Emoticons](https://www.trendhunter.com/trends/youtube-4.md) - [Personalized Animated Emojis](https://www.trendhunter.com/trends/omoji.md)