# Comical Anti-Games Commercials The 'Reach for the Gold - Pole Vault' Hostess Ad is Hysterical By Jennifer Gosnell | Published 2012-08-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/reach-for-the-gold-pole-vault-hostess References: [youtube](http://www.youtube.com/watch?v=STrrBF_ID8A&feature=player_embedded) & [buzzfeed](http://www.buzzfeed.com/copyranter/hostess-wins-the-olympics-advertising-gold-medal) The hilarious 'Reach for the Gold - Pole Vault' Hostess commercial makes one thing absolutely clear -- it is not an Olympic sponsor. The hilarious reverse commercial parodies the ongoing Olympic commercials from actual sponsors who pump up their athletes, teams or nations in their various ads. Showing a pole vaulter miserably failing in a comical sense, the [hysterical commercial](https://www.trendhunter.com/trends/ritz-salty-club) is a break away from the pack of Olympic commercials anyone who's been watching the games has been bombarded with. This genius clip is a nice, [comedic relief](https://www.trendhunter.com/trends/league-losers) from the intensity of the Summer Olympic Games. The London 2012 Games have had some major ups and downs and have been a fascinating event to watch. The various sporting events thus far have featured some amazing athletes and have had some majorly exciting moments. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 62% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Parody Commercials:** Disruptive innovation opportunity: Create humorous parody commercials that satirize traditional advertising techniques. - **Comedic Relief in Advertising:** Disruptive innovation opportunity: Incorporate humor into advertisements as a way to stand out and provide a break from the intensity of other commercials. - **Anti-olympic Sponsorship Ads:** Disruptive innovation opportunity: Develop advertisements that playfully mock official Olympic sponsors while promoting alternative brands or products. ### Who This Affects Most - **Advertising & Marketing:** Disruptive innovation opportunity: Explore new ways to engage audiences through unconventional and humorous advertising strategies. - **Entertainment:** Disruptive innovation opportunity: Incorporate comedy and parody into entertainment content to attract and entertain viewers. - **Sports Merchandise:** Disruptive innovation opportunity: Create alternative merchandise or promotions that capitalize on the parody of official Olympic sponsorship. ## Related on Trend Hunter - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md) - [Olympic Meal Delivery Campaigns](https://www.trendhunter.com/trends/skipthedishes.md) - [Indulgent Sports-Focused Chocolate Medals](https://www.trendhunter.com/trends/chocolate-medals.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Winter Sports-Inspired Grocery Displays](https://www.trendhunter.com/trends/the-tops-produce-olympics.md) - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md)