# Artvertising Skateboards Reach for Light Promotes Roarockit By Ayman | Published 2008-10-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/reach-for-light-roarockit References: [roarockit.blogsome](http://roarockit.blogsome.com/2005/04/08/deckbuilding-hits-the-wood-turning-center/) & [roarockit](http://www.roarockit.com/index.php) Reach for Light is [hand-built flower art made from skateboards](https://www.trendhunter.com/trends/kai-and-sunny-1) by Ted Hunter from the Roarockit Skateboard Company in Toronto, Canada. Ted used [freehand vacuum veneer bending](https://www.trendhunter.com/trends/luxurious-wooden-surfboard) on the boards and photos of real tulip petals to print the flower petal design. Reach for Light was originally built for an [art exhibition](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover) in Hawaii and was recently showcased at the Wood Turning Center in Philadelphia. I think this is a great example of promoting your products and company name through art. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Skateboard Artvertising:** The use of skateboard decks as canvases for hand-built art promotes cross-industry collaborations and eco-friendly branding. - **Freehand Vacuum Veneer Bending:** The technique of using a vacuum to bend thin sheets of wood offers cost-effective and versatile opportunities for furniture and architectural design. - **Realistic Nature Prints:** The use of realistic natural textures in printing designs provides opportunities for eco-friendly brand messaging in fashion and home decor industries. ### Who This Affects Most - **Skateboarding:** Skateboarding companies can collaborate with artists to create one-of-a-kind decks for limited edition releases and socially-conscious campaigns encouraging recycling and sustainability. - **Furniture:** Furniture companies can incorporate freehand vacuum veneer bending to create unique and sustainable wood designs for homes and businesses. - **Fashion:** Fashion companies can incorporate realistic nature prints in sustainable and eco-friendly textile production for clothing and accessory lines. ## Related on Trend Hunter - [Psychedelic Skateboard Decks](https://www.trendhunter.com/trends/new-psychedelia.md) - [Skateboarding-Inspired Wood Lamps](https://www.trendhunter.com/trends/blue-green-works.md) - [Iconic Pop Art Skateboards](https://www.trendhunter.com/trends/skateroom-x-andy-warhol-foundation.md) - [Wooden Light-Hearted Sculptures](https://www.trendhunter.com/trends/dream-sculpture.md) - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Artful Skateboard Deck Collections](https://www.trendhunter.com/trends/kraftwerk-collection.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Laser-Cut Urban Artistry](https://www.trendhunter.com/trends/laser-cut-city-maps.md) - [Commemorative Skateboarding Decks](https://www.trendhunter.com/trends/harold-hunter.md)