# Democratic Airline Stunts JetBlue's 'Reach Across the Aisle' Encourages People to Come Together By Laura McQuarrie | Published 2016-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reach-across-the-aisle References: [refinery29](http://www.refinery29.com/2016/02/103954/jetblue-reach-across-the-aisle?utm_source=feed&utm_medium=rss) & [adweek](http://www.adweek.com/news/advertising-branding/ad-day-jetblue-asks-flyers-reach-across-aisle-election-year-stunt-169817) "Reach across the aisle" is a phrase that's commonly used in American politics to represent the divide that exists between opposing parties. In the midst of the [2016 presidential election](https://www.trendhunter.com/trends/election-escape), [JetBlue](https://www.trendhunter.com/trends/jetblue-1) put this term to good use for a campaign of its own. Onboard a flight, 150 passengers were told that they were going to be given a [free round-trip fare](https://www.trendhunter.com/trends/more-fly-giveaway) to one of 20 international or domestic destinations. Of course, there was a catch—tickets would only be given out if all the passengers could "reach across the aisle" and come to a completely unanimous decision. While there is initially a divide in destination choices, there are a series of votes and even some speeches from passengers that eventually leads to everyone agreeing to venture to Costa Rica. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Collaborative Decision-making:** Opportunity for businesses to implement collaborative decision-making processes that encourage unanimous agreements among stakeholders. - **Innovative Marketing Campaigns:** Opportunity for businesses to create unique and attention-grabbing marketing campaigns that engage and surprise customers. - **Promotion of Unity and Togetherness:** Opportunity for businesses to promote unity and togetherness as a core value, leveraging it in their branding and messaging strategies. ### Industries Being Reshaped - **Airline Industry:** Disruptive innovation opportunities for airlines to incorporate collaborative decision-making processes and unique marketing campaigns to enhance the passenger experience. - **Hospitality Industry:** Disruptive innovation opportunities for hospitality businesses to emphasize unity and togetherness as part of their service offerings, creating memorable and inclusive experiences for guests. - **Marketing and Advertising Industry:** Disruptive innovation opportunities for marketing and advertising agencies to develop creative campaigns that tap into emotions and promote unity and collaboration. ## Related on Trend Hunter - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Friendship-Focused Election Campaigns](https://www.trendhunter.com/trends/the-friendship-bus.md) - [Soda-Themed Airline Competitions](https://www.trendhunter.com/trends/jetblue-1.md) - [Energizing Aircraft Designs](https://www.trendhunter.com/trends/dunkin-and-jetblue.md) - [Airline Partnership Campaigns](https://www.trendhunter.com/trends/meant-to-be-together.md) - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Festival-Focused Airline Initiatives](https://www.trendhunter.com/trends/festival-season.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md)