# Charitable Service Worker Donations RDNC and Young Donate $400,000 to Support Bartenders & Servers By Grace Mahas | Published 2020-04-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rdnc-and-young References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/04/rndc-and-youngs-donate-400k-to-worlds-biggest-tip-jar/) & [gofundme](https://www.gofundme.com/f/BiggestTipJar) In an effort to support bartenders and service industry workers amid the COVID-19 pandemic, Wine and spirits distribution firms [Republic National Distributing Company](https://www.trendhunter.com/trends/wheyward-spirit) (RNDC) and Young’s Market Company are donating $400,000 USD to the 'World’s Biggest Tip Jar.' The initiative is active on GoFund and funds organizations such as the USBG Bartender Emergency Assistance Program, [Southern Smoke Emergency Relief Fund](https://www.trendhunter.com/trends/skrewball-baster-set), and CORE: [Children of Restaurant Employees](https://www.trendhunter.com/trends/cocktails-for-a-cause). “Frontline workers, including bartenders and servers, are the face of the alcohol beverage industry to our customers. It is vital that we join together to ensure they are provided a means of support during this difficult time,” said Tom Cole, the president and CEO of RNDC and Young’s. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Service Industry Relief Funds:** As industries and individuals continue to donate to relief funds for workers in the service industry due to COVID-19, potential disruptive innovations could include crowd-funded digital tip jars and AI-powered assistance for applying to financial aid programs. - **Corporate Social Responsibility:** Companies are leveraging their resources to support struggling service industry workers, highlighting the growing importance of corporate social responsibility in business strategy. - **Community Support Initiatives:** The 'World's Biggest Tip Jar' initiative demonstrates the power of community support and crowdfunding platforms in times of crisis, creating opportunities for other charitable endeavors to follow suit. ### Sectors Adopting This - **Alcohol Beverage Distribution:** RNDC and Young's donation to the 'World's Biggest Tip Jar' highlights the role of alcohol beverage distribution companies in promoting social responsibility and supporting their industry's workforce. - **Service Industry:** With the COVID-19 pandemic posing significant challenges to service industry workers, the industry may benefit from innovations such as digital tip jars and online resources for financial aid applications. - **Crowdfunding Platforms:** Crowdfunding platforms like GoFundMe have become key players in harnessing the power of collective donations and promoting community support initiatives during times of crisis. ## Related on Trend Hunter - [Family-Supporting Bar Campaigns](https://www.trendhunter.com/trends/cocktails-for-a-cause.md) - [Bartender-Supporting Whiskeys](https://www.trendhunter.com/trends/four-walls-whiskey.md) - [Charitable Food Security Campaigns](https://www.trendhunter.com/trends/meals-on-wheels-america.md) - [Food Service Employee-Focused Initiatives](https://www.trendhunter.com/trends/giving-kitchen.md) - [California Wildfire Relief Fundraisers](https://www.trendhunter.com/trends/california-wildfire-relief.md) - [Philanthropic Whiskey Campaigns](https://www.trendhunter.com/trends/misunderstood-whiskey.md) - [Charitable Wine Campaigns](https://www.trendhunter.com/trends/hunger-heroes.md) - [Hunger-Fighting Cocktails](https://www.trendhunter.com/trends/cocktail-for-a-cause.md) - [Supportive Restaurant Initiatives](https://www.trendhunter.com/trends/supportive-restaurant-initiatives.md)