# Effeminate Kidvertising The RDCA Academy of Martial Arts Ads Promise to Man Up Your Little Boy By Allison Love | Published 2010-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rdca-academy-of-martial-arts References: [coloribus](http://www.coloribus.com/adsarchive/prints/rdca-academy-of-martial-arts-mirror-13855605/) & [facebook](http://www.facebook.com/group.php?gid=15690347369) The RDCA Academy of Martial Arts ads are funny, but perhaps a little offensive. The first ad features a little boy drawing lipstick on himself with his mother's mirror and makeup. The second ad shows a little boy wearing his mother's shoes. The ads are funny if you take them in a lighthearted manner, but some parents argue that the campaign paints these creative boys in a negative manner. Regardless, the ads are cute and definitely get attention for the RDCA Academy of Martial Arts. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 30% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Gender-neutral Kidvertising:** Opportunity to promote gender-inclusivity and expand market reach by moving away from traditional gender stereotypes in advertising. - **Empowerment Marketing:** Opportunity to focus on empowering children through positive messaging that promotes self-confidence, independence, and personal growth. - **Humorous Marketing:** Opportunity to use humor as a marketing tool to grab attention and generate social media shares, but with caution to avoid potentially offensive content. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to create more inclusive and empowering ads for children, moving away from traditional gender stereotypes in marketing messages. - **Education:** Opportunity for education providers to use empowerment marketing in their messaging, focused on promoting self-confidence, personal growth, and independence. - **Sports & Martial Arts:** Opportunity for sports and martial arts providers to market themselves as places where kids can gain self-confidence, learn discipline, and achieve personal growth, instead of relying on traditional gender stereotypes in their messaging. ## Related on Trend Hunter - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md)