# Woven Wooden Pavilions The RDAI Hermes Rive Gauche Boutique Borders on Beaver Dam By Amelia Roblin | Published 2010-12-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rdai-hermes-rive-gauche-boutique References: [contemporist](http://www.contemporist.com/2010/12/14/hermes-boutique-at-the-hotel-lutetia-by-rdai/) & [renadumas](http://www.renadumas.com/) The [luxury retailer](https://www.trendhunter.com/trends/boss-boutique) has the funds to build phenomenal merchandising masterpieces, and the [RDAI Hermes](https://www.trendhunter.com/trends/soparis) Rive Gauche Boutique is no exception. Rena Dumas Architecture Interieure is responsible for this atypical product, as well as many of the company's other shops. There are a few reasons why the RDAI Hermes Rive Gauche Boutique is particularly notable, and one is that it has been constructed within an old 1935 swimming pool in Paris's Lutétia of the Saint-Germaindes-Prés. The ingenious interior structural solution is also quite unique, sectioning off open areas to [display fashions and home-wares](https://www.trendhunter.com/trends/christian-dior-beauty-boutique). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Luxury Retail Architecture:** Rena Dumas Architecture Interieure's transformation of an old swimming pool into the RDAI Hermes Rive Gauche Boutique showcases the trend of reimagining unconventional spaces for luxury retail. - **Innovative Interior Design:** The RDAI Hermes Rive Gauche Boutique's use of open areas and sectioning off spaces demonstrates the trend of creating unique and visually appealing interior designs in retail spaces. - **Adaptive Reuse:** The transformation of the 1935 swimming pool into a luxury boutique highlights the trend of repurposing existing structures for new and innovative purposes. ### Who This Affects Most - **Luxury Retail:** Luxury retailers can explore adaptive reuse of unconventional spaces to create unique shopping experiences. - **Architecture:** Architects specializing in retail spaces can find opportunities in repurposing existing structures and creating innovative interior designs. - **Interior Design:** Interior designers can embrace the trend of adaptive reuse and create visually appealing and functional spaces for luxury retail. ## Related on Trend Hunter - [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Rippled Facade Luxe Retailers](https://www.trendhunter.com/trends/dior-store-2.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Glass Pavilion Architecture](https://www.trendhunter.com/trends/diller-scofidio-renfro2.md) - [Luxe Fashion Brick Workshops](https://www.trendhunter.com/trends/maroquinerie-de-louviers.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md)