# Recyclable Hair Color Collections R+Color Features Demi-Permanent Hair Dye in Aluminum Bottles By Laura McQuarrie | Published 2023-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rcolor References: [ca.movies.yahoo](https://ca.movies.yahoo.com/r-co-dips-color-r-040000754.html) & [randco](https://www.randco.com/pages/r-color) R+Co is venturing into professional hair color with a new collection called R+Color, which includes everything from clay and cream hair lighteners to demi-permanent, semi-permanent and [permanent hair dyes](https://www.trendhunter.com/trends/aging-disgracefully-collection). “Historically, hair color has been a hidden secret and most customers don’t know what brand their colorist is using,” said Dan Langer, R+Co president and group president of Luxury Brand Partners’ prestige hair business, “We’re in a position to create a line that’s visible, and will hopefully be requested by the customer.” As well as complementing hair salons' cutting services, this color collection stands out for being recyclable and incorporating post-consumer recycled components. And according to the brand, it's the first hair color brand in the world to launch a demi-permanent liquid in [100% recycled aluminum bottles](https://www.trendhunter.com/trends/sunkiss-products). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 69% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Recyclable Hair Color:** The R+Color collection introduces recyclable hair color products, including a demi-permanent liquid in 100% recycled aluminum bottles. - **Visible Hair Color:** R+Co aims to create a visible hair color line that will be requested by customers, a departure from the historical practice of hidden color products. - **Sustainable Beauty:** The incorporation of post-consumer recycled components into R+Color's hair color collection represents a trend towards sustainability in the beauty industry. ### Who This Affects Most - **Professional Hair Care:** The R+Color collection offers professional hair care solutions that feature recyclable and sustainable hair color products. - **Beauty Salons:** Salons can diversify their offerings by incorporating the R+Color collection, which provides customers with visible and eco-friendly hair color options. - **Sustainability Packaging:** The use of 100% recycled aluminum bottles by R+Color demonstrates a disruptive innovation opportunity for sustainable packaging in the beauty industry. ## Related on Trend Hunter - [Eco Hair Treatment Tubes](https://www.trendhunter.com/trends/hair-treatment-packaging.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Clean High-Performance Hair Colors](https://www.trendhunter.com/trends/innersense-color-purity.md) - [Free-From Hair Colors](https://www.trendhunter.com/trends/igora-zero-amm.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md) - [Eco-Friendly Upcycled Haircare](https://www.trendhunter.com/trends/innerjoi-by-joico.md)