# Eco-Friendly Prestige Haircare R+Co BLEU Brings High-Quality Salon Haircare Experiences Home By Laura McQuarrie | Published 2021-01-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/rco-bleu References: [thezoereport](https://www.thezoereport.com/p/25-rising-beauty-brands-to-stock-up-on-in-2021-according-to-the-experts-54584230) & [bleu.randco](https://bleu.randco.com/) R+Co BLEU is a line of [clean, sustainable prestige haircare](https://www.trendhunter.com/trends/premium-haircare-line) that celebrates the career of Garren, one of the co-founders of R+Co. The higher-end sister brand to R+Co boasts 21 formulations that are designed to heal, nourish, rebuild and protect hair, especially from damaging chemical processes and heat styling. According to Garren, "R+Co Bleu transforms the hair, providing editorial access at home," and it helps to do so with products within categories for Essentials, Color or Repair & Moisture. Alongside [shampoos and conditioners](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner), consumers will find products like the Lifestyler Volume & Texture Spray and the Smooth & Seal Blow-Dry Mist. The lineup's bottles and jars are made of 100% post-consumer recycled material, while tubes uniquely set a precedent for the haircare category by using [recyclable bioresin sugarcane plastic](https://www.trendhunter.com/trends/hair-treatment-packaging). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Haircare:** Opportunity for creating eco-friendly haircare and beauty products using post-consumer recycled materials and recyclable bioresin sugarcane plastic. - **Clean Beauty:** Opportunity for developing clean and sustainable beauty products that are free of toxic ingredients and harmful chemicals. - **Personalized Haircare:** Opportunity for offering personalized haircare experiences tailored to individual hair types and needs. ### Who This Affects Most - **Beauty and Personal Care:** Industry that can create eco-friendly and clean beauty products. - **Sustainability:** Industry that can promote the use of sustainable materials in the manufacturing of haircare and beauty products. - **Technology:** Industry that can assist in developing personalized haircare solutions through AI-powered hair analysis. ## Related on Trend Hunter - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Sensorial Performance Haircare](https://www.trendhunter.com/trends/blake-brown.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md) - [Luxe Haircare Line Expansions](https://www.trendhunter.com/trends/oribe-supershine-collection.md) - [Eco-Friendly Product Expansions](https://www.trendhunter.com/trends/bleu-lavande-refillable-products.md) - [Argan-Based Haircare](https://www.trendhunter.com/trends/anablue.md) - [Clean Luxury Haircare Lines](https://www.trendhunter.com/trends/mela-kera.md) - [Eco-Friendly Upcycled Haircare](https://www.trendhunter.com/trends/innerjoi-by-joico.md) - [High-Performance Everyday Haircare](https://www.trendhunter.com/trends/epres-shampoo-and-conditioner.md)