# Bouncing Babe Ads This RCA Insurance Commercial Uses Models in Lingerie to Sell a Drab Product By Jordan M | Published 2011-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rca-insurance-commercial References: [randommization](http://randommization.com/2011/03/17/models-in-lingerie-bounce-on-balls-hypnotize-people-into-buying-car-insurance/) & [aol.it](http://aol.it/f3yDot) It's no secret that companies looking to attract consumers' attention with their marketing will use any excuse to put scantily clad women in their ads, but as this [RCA](https://www.trendhunter.com/trends/rca-1) insurance commercial proves: sometimes, they just skip coming up with an excuse altogether. Although it is ultimately an ad promoting [automobile coverage](https://www.trendhunter.com/trends/allianz-ireland), this RCA insurance commercial takes a slightly more seductive approach to enticing viewers than one might traditionally expect from such a company. Featuring [models in lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) acting out a collision while bouncing on two balls, the ad attempts to take viewers through a typical collision in a decidedly untypical way. As shameless as the ad may be, however, I have to admit it caught my attention. With that in mind, it goes without saying that it will be similarly effective with a good portion of RCA's target demographic. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Seductive Commercials:** There is an opportunity for companies to take a more daring and playful approach to advertising in order to attract and retain customers. - **Unconventional Marketing Strategies:** Companies can break from traditional advertising methods and opt for provocative and eye-catching campaigns that appeal to a wider audience. - **Lingerie-clad Models in Advertising:** Using attractive models in lingerie can be an effective way to grab consumer attention and increase brand awareness. ### Where This Applies - **Insurance Industry:** The insurance industry can revolutionize their advertising strategies by utilizing provocative and unconventional marketing techniques, such as those used by RCA in their ad campaigns. - **Fashion Industry:** Fashion companies can explore partnerships with insurance brands to promote lingerie lines and other sexy clothing, sensuously showcasing the garments as worn by models in ads. - **Film and Advertising Industry:** There is potential for those in the film and advertising industry to produce attention-grabbing commercials that prompt discussion and an increase in views, shares and overall engagement. ## Related on Trend Hunter - [Bold Soda Brand Campaigns](https://www.trendhunter.com/trends/rc-cola-campaign.md) - [Lawnmower Lingerie Sets](https://www.trendhunter.com/trends/lawngerie-set.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md)