# Smooth Casual Suede Sneakers New Balance's R_C1300 Sneaker is Made in Its Tokyo Design Studio By Amy Duong | Published 2020-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rc1300 References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-r-c1300-tokyo-design-studio-grey-release-date-price/) & [sneakersnstuff](https://www.sneakersnstuff.com/en/product/42548/new-balance-r-c1300) [New Balance](https://www.trendhunter.com/trends/made-in-usa-2) launches a new R_C1300 sneaker model from its [Tokyo Design Studio](https://www.trendhunter.com/trends/new-balance-mt10t) and it is detailed with a bold color palette. The hues are rooted in blue and washed gray for a cool blend that complements the Spring season. Essentially, the sneakers are an updated iteration of the 1300 model and honors the brand's 35th anniversary this year. The milestone-marking sneakers takes the 1300 upper as the foundation and puts it on top of the new [ENCAP](https://www.trendhunter.com/trends/celestial-blue) REVEAL midsole unit. The upper blends both layered leather and suede for a buttery soft look with a Vibram rubber outsole delivering traction. It also features the ABZORB technology and "N" branding on the side of the sneaker. Image Credit: Sneakersnstuff ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 26% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Bold Color Palette:** Disruptive innovation opportunity: Explore the use of bold color palettes in other fashion accessories to create visually striking and attention-grabbing designs. - **Updated Iteration:** Disruptive innovation opportunity: Take existing product models and update them with new technologies or materials to offer customers enhanced features and improved performance. - **Buttery Soft Look:** Disruptive innovation opportunity: Develop materials or manufacturing techniques that create a soft and luxurious appearance in a variety of products beyond sneakers, such as clothing or home furnishings. ### Who This Affects Most - **Fashion Accessories:** Disruptive innovation opportunity: Apply the use of bold color palettes to other fashion accessories like handbags or sunglasses to add a vibrant and captivating touch to these items. - **Sportswear:** Disruptive innovation opportunity: Incorporate the ENCAP REVEAL midsole unit technology into various sportswear products to provide better comfort, support, and cushioning during physical activities. - **Luxury Fashion:** Disruptive innovation opportunity: Experiment with materials and techniques to create high-end products that offer a buttery soft look and feel, appealing to luxury fashion consumers. ## Related on Trend Hunter - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Cool-Tonal LIfestyle Sneakers](https://www.trendhunter.com/trends/abzorb-2000.md) - [Bright Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/green-suede.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Collaborative Vibrant Sneaker Models](https://www.trendhunter.com/trends/rc56-sneaker.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/sky-blue-colorway-1.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md)