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# Bold Co-Branded Sneakers
Stone Island and New Balance Reunite for Another 'RC ELITE' Colorway

By Kanesa D | Published 2022-06-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rc-elite-si
References: [hypebeast](https://hypebeast.com/2022/6/stone-island-new-balance-rc-elite-release-info) & [newbalance](https://www.newbalance.com/)

[New Balance](https://www.trendhunter.com/trends/574-shoe) has announced a new colorway of the ‘RC ELITE SI’ and plans for a long-term partnership with streetwear staple [Stone Island](https://www.trendhunter.com/trends/991v2). The torn silhouette from last year's ‘RC ELITE’ colorway is carried over, but this rendition opts for a distinctive color palette, drawing on bold tones that contrast shades of green and burgundy-brown.

The knit component of the upper is neon green, while the ripped overlay is dark brown. To complete the detailing, FuelCell technology returns to the white midsole, which sits above a regular black outsole. The breathable 3D knit material on the upper returns, as does the famous Stone Island compass rose on the left shoe. A New Balance design is printed on the right sneaker.

Image Credit: Ready2cop

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 12% | Activity: 24% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Co-branded Sneakers:** There is an opportunity to create more co-branded sneaker partnerships with well-known fashion brands.
- **Bold Color Palettes:** The use of bold and contrasting color palettes is a trend that can be adopted in other industries such as activewear and accessories.
- **Fuelcell Technology:** This technology can be applied to other types of footwear, such as running shoes and hiking boots, to provide better performance and comfort.

### Industries Being Reshaped

- **Fashion:** More fashion brands can collaborate with sneaker brands to create co-branded products that are unique and trendy.
- **Sports:** The use of bold colors and innovative technologies such as FuelCell can be utilized in the design of sports equipment and apparel.
- **Footwear:** Sneaker brands can incorporate bold color palettes and innovative technologies in other types of footwear to differentiate themselves from competitors.

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