# Bold Soda Brand Campaigns This RC Cola Campaign is the Brand's First in 40 Years By Michael Hemsworth | Published 2025-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rc-cola-campaign References: [bevindustry](https://www.bevindustry.com/topics/2642-beverage-news) & [rccolainternational](https://rccolainternational.com)  This new RC Cola campaign has been launched by the brand as its first in 40 years to help reinvigorate interest and give it a [humorous edge](https://www.trendhunter.com/trends/share-a-pepsi) over the competition. The campaign is paired with the tagline, "Not a soft drink. Just damn good cola." as part of the brand's embrace of its confidence as a big market player in regions like Chicago. The campaign's first poster features a hair-covered man with the title, "Puts hair on your chest and back." as a way to grab consumer attention using a blend of humor and weirdness. The RC Cola campaign will also be paired with a number of endeavors in the Chicago area including [out-of-home placements](https://www.trendhunter.com/trends/cocacola-mini-cans), retail activations, geo-targeted ads on streaming platforms and more. Image Credit: Keurig Dr Pepper ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 92% | Activity: 93% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Humorous Branding:** Brands are increasingly using humor to differentiate themselves and capture consumer attention in saturated markets. - **Retro Marketing Revivals:** Reviving vintage marketing strategies with a modern twist is engaging nostalgic customers while reaching new audiences. - **Geo-targeted Advertising:** Tailoring ads based on specific locations is enhancing campaign effectiveness by directly targeting regional preferences and behaviors. ### Industries Being Reshaped - **Beverage Industry:** The beverage market is tapping into bold marketing strategies to rejuvenate brand perception and drive consumer loyalty. - **Outdoor Advertising:** Out-of-home advertisements are adapting with creative campaigns designed to stand out in high-traffic urban environments. - **Digital Streaming Platforms:** The integration of geo-targeted ads on streaming services is offering brands a personalized approach to reach diverse audience segments. ## Related on Trend Hunter - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Classic Ad Campaign Revivals](https://www.trendhunter.com/trends/seagrams-7-crown.md) - [Intense Carbonation Campaigns](https://www.trendhunter.com/trends/Three-Cents.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Unconventionally Categorized Drinks](https://www.trendhunter.com/trends/smirnoff-ice-drops.md)